Digital Content Manager: Storytelling & Social Strategy

Albany Law School; City of Albany (NY); On-site; USD 65,000 - 75,000; Full time

Job summary

Albany Law School is seeking a Digital Content Manager to lead the development of compelling digital content highlighting students, faculty, alumni, and community. You will oversee the school's social media presence, craft engaging written and visual content, and collaborate across campus to uncover meaningful stories that strengthen the Albany Law brand.

The role emphasizes storytelling, content strategy, photo/video creation, and analytics-driven decision making to grow engagement and

Qualifications

• Bachelor's degree and minimum of five (5) years of relevant experience.
• Outstanding writing, editing, and storytelling skills.
• Experience managing social media platforms and using analytics to inform strategy.
• Ability to create photo and video content for digital channels.
• Strong organizational skills with the ability to manage multiple priorities in a collaborative environment.

Responsibilities

• Develop and manage content for social media, web, publications, and digital campaigns.
• Create written, photo, and video content that highlights Albany Law people and experiences.
• Use analytics and audience insights to strengthen content strategy and increase engagement.
• Partner with campus communities to identify and share impactful stories.
• Support editorial projects, including alumni communications and other marketing initiatives.

Skills

Outstanding writing

Storytelling

Social media analytics

Content creation (photo/video)

Editorial coordination

Education

Bachelor's degree

5+ years relevant experience

Job description

Albany Law School is seeking a Digital Content Manager to lead the development of compelling digital content highlighting students, faculty, alumni, and community. You will oversee the school's social media presence, craft engaging written and visual content, and collaborate across campus to uncover meaningful stories that strengthen the Albany Law brand.

The role emphasizes storytelling, content strategy, photo/video creation, and analytics-driven decision making to grow engagement and