Social Media Content Lead - Video & Strategy

Cardozo School of Law; New York (NY); On-site; USD 66,000 - 68,000; Full time

Job summary

The Social Media and Content Associate at Cardozo School of Law oversees the school’s social channels, plans content, drafts and schedules posts, and manages daily engagement. They create short-form video, source assets, and coordinate brand shoots and podcasts to boost recruitment, alumni engagement, and national reputation.

The role requires hands-on content work, editorial judgment on sensitive material, and occasional evening/weekend event coverage, reporting to the Associate Dean for

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, or a related discipline.
• 2+ years professional experience in social media management, design, editorial, video, blogging, and/or content creation.
• Experience reporting on and interpreting social media metrics.
• Experience with both organic content and paid social media advertising preferred.

Responsibilities

• Draft and schedule posts across social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms
• Create and maintain social media content calendar
• Conduct social listening across platforms for emerging issues and trends
• Exercise editorial judgment on sensitive and time-critical content; elevate emerging reputational issues to the Associate Dean promptly.
• Manage social media community through daily engagement, commenting, and prompt replies to DMs as appropriate.
• Work with Yeshiva University team and/or external designers to create social media graphics
• Incorporate short-form video across social media platforms, particularly targeting prospective student recruitment and enrollment
• Source and organize needed photography and video assets for social media promotions
• Assist in scheduling and logistics for brand photo and video shoots
• Assist with podcast scheduling and file uploads
• Analyze and report on social media and podcast performance; make data-informed recommendations
• Supervise and guide student assistants or members of the wider Cardozo community to create social media content.
• Produce editorial content for web newsroom, print, and other projects as needed.
• Requires occasional evening and weekend event coverage to capture the experience across social platforms.
• This position may supervise part-time student assistants or volunteers

Skills

Social media management

Content creation

Video editing

Editorial judgment

Social listening

Community management

Project coordination

Team leadership (student assistants)

Education

Bachelor’s degree in Communications, Journalism, Marketing, Digital Media

Tools

CapCut

iMovie

Premiere

Sprout

CMS

Job description

The Social Media and Content Associate at Cardozo School of Law oversees the school’s social channels, plans content, drafts and schedules posts, and manages daily engagement. They create short-form video, source assets, and coordinate brand shoots and podcasts to boost recruitment, alumni engagement, and national reputation.

The role requires hands-on content work, editorial judgment on sensitive material, and occasional evening/weekend event coverage, reporting to the Associate Dean for