DIGITAL SALES SPECIALIST - KAIT

Gray Local Media, Inc; Jonesboro (AR); On-site; USD 40,000 - 56,000; Full time

Job summary

KAIT-TV/Gray Media in Jonesboro, AR is seeking a Digital Sales Specialist to drive digital revenue and coordinate digital sales efforts with the local team.

You will collaborate with the Director of Sales and Multimedia Sales Manager to maximize opportunities, present campaigns with insights, and stay ahead of digital marketing trends while developing the sales team's capabilities.

Qualifications

• Bachelor's Degree in Business or related field preferred.
• Digital Sales experience preferred.
• Wide Orbit, Excel, PowerPoint experience preferred.
• Ability to collaborate across departments and maintain professional relationships.
• Negotiation and communication skills required.
• Strong organizational and detail-oriented mindset.

Responsibilities

• Collaborate with Multimedia Sales Managers to maximize digital ad sales opportunities.
• Assist Media Executives with media plan recommendations, performance recaps, and KPI alignment.
• Cooperate with digital support members to ensure campaigns launch smoothly and deliver flawlessly.
• Serve as a trusted client contact, translating objectives into actionable digital strategies.
• Present campaign strategies, reporting, and insights to clients.
• Stay ahead of emerging digital marketing trends and continually build technical expertise.
• Provide digital training to the sales team
• Assisting Media Executives in presenting and closing business
• Developing sales presentations and collateral using up-to-date research materials
• Maintaining campaign tracking, delivery, and reporting to ensure campaign success
• Working at a partnership/consultative level as an expert in digital advertising with a Media executive and advertisers
• Other duties as assigned

Skills

Digital sales

Communication

Organization

Negotiation

Interdepartmental collaboration

Education

Bachelor's Degree in Business

Tools

Wide Orbit

Microsoft Excel

PowerPoint

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KAIT

KAIT 8 is located in beautiful Jonesboro, Arkansas, and serves Northeast Arkansas and Southeast Missouri. The station is the market's dominant news leader, holding the ABC, NBC, CW, and Telemundo affiliations. KAIT prides itself on being on the cutting edge of new technology in our industry.

Job Summary/Description

KAIT is taking applications for a Digital Sales Specialist. The Digital Sales Specialist will be responsible for all aspects of KAIT's digital revenue goals and will work closely with the Director of Sales and the Multimedia Sales Manager to coordinate digital sales efforts with the local team.

Duties/Responsibilities include, but are not limited to:

• Collaborate with the Multimedia Sales Managers to maximize digital ad sales opportunities.
• Assist Media Executives with media plan recommendations, performance recaps, and KPI alignment.
• Cooperate with digital support members to ensure campaigns launch smoothly and deliver flawlessly.
• Serve as a trusted client contact, translating objectives into actionable digital strategies.
• Present campaign strategies, reporting, and insights in a clear, compelling way to clients.
• Stay ahead of emerging digital marketing trends and continually build technical expertise.
• Provide digital training to the sales team
• Assisting Media Executives in presenting and closing business
• Developing sales presentations and collateral using up-to-date research materials
• Maintaining campaign tracking, delivery, and reporting to ensure campaign success
• Working at a partnership/consultative level as an expert in digital advertising with a Media executive and advertisers
• Other duties as assigned

Qualifications/Requirements

• Bachelor's Degree in Business or related field, or comparable work experience, is preferred.
• Digital Sales experience preferred.
• Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred.
• Ability to get along with others and maintain effective interdepartmental relationships is required.
• Some negotiation skills are required.
• Ability to communicate effectively is required.
• Must represent the station with professionalism and integrity.
• Must be highly organized and detail-oriented.
• Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.

KAIT-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.