Digital Content Manager

Wisconsin Broadcasters Association; Alabama; On-site; USD 70,000 - 110,000; Full time

Job summary

WKOW-TV 27 ABC in Madison is seeking an experienced Digital Content Manager to lead our multi-platform digital strategy and elevate local news coverage.

You will direct daily digital workflow, mentor staff on best practices, write and publish web content, monitor analytics, and collaborate with Sales and Marketing on revenue-generating campaigns.

Qualifications

• Bachelor’s degree in journalism, communications, or related field.
• At least two years of digital media experience with sound news judgment.
• Preferred candidates will have demonstrated professional leadership experience.

Responsibilities

• Direct the newsroom’s daily digital workflow, curate the homepage/app, and mentor staff on digital best practices.
• Write, edit, and publish web articles, breaking news push alerts, social posts, and livestreams under tight deadlines.
• Partner with anchors and reporters to produce high-performing native digital content while enforcing AP Style.
• Monitor digital performance metrics to refine content strategy and collaborate on revenue-generating campaigns.

Skills

Editorial leadership

Digital strategy

Data-driven analysis

Breaking news responsiveness

Education

Bachelor's degree in journalism or communications

Job description

TV - Digital Content TV - Management TV - Promotions

WKOW 27 News, Madison’s ABC affiliate, is looking for an experienced Digital Content Manager to lead and elevate our multi-platform digital strategy. We need a sharp editorial leader who thrives during breaking news, appreciates data-driven analysis, wants to grow our digital audience and footprint, and feels passionately about the power and evolution of local news.

This is a key leadership role that oversees the daily operations and visual presentation of WKOW.com and the 27 News Now app. You’ll work with reporters, anchors, and producers on best practices for digital content and manage the workflow to ensure accurate, swift, high-quality content on web, mobile, and social media.

Here’s what you’ll do and what we need:

• Digital Strategy & Leadership: Direct the newsroom’s daily digital workflow, curate the homepage/app, and mentor staff on digital best practices.
• Hands-On Content Creation: Write, edit, and publish web articles, breaking news push alerts, social posts, and livestreams under tight deadlines.
• Team Collaboration & Coaching: Partner with anchors and reporters to produce high-performing native digital content while enforcing station standards, including AP Style.
• Analytics & Cross-Department Planning: Monitor digital performance metrics to refine content strategy and collaborate with Sales and Marketing on revenue-generating campaigns.

Candidates must have a bachelor’s degree in journalism, communications, or another related field and at least two years of digital media experience with a proven track record of sound news judgment. Preferred candidates will have demonstrated professional leadership experience.

About WKOW & Allen Media Broadcasting WKOW is owned by Allen Media Broadcasting. We offer pathways for career advancement across our network of stations.You can find a full listing of our open positions here: WKOW Careers - Allen Media Broadcasting

Madison TV, LLC is an Equal Opportunity Employer.

Images

Additional Info

Station/Company Name : WKOW-TV 27 ABC

Contact Email : [e-mail]

Location : Madison