DIGITAL CONTENT CREATOR - WSAW/WEAU

Gray Media; Town of Wausau (WI); On-site; USD 45,000 - 70,000; Full time

Job summary

Gray Media in Wisconsin is seeking a driven journalist and content creator to expand the digital reach of WSAW and WEAU. The role combines reporting, video production, and on-camera delivery for digital platforms.

You will write AP-style stories daily for wsaw.com and weau.com, develop beat coverage across Central and Western Wisconsin, and coach staff to elevate digital presentation while collaborating with producers.

Qualifications

• College degree in Marketing, Journalism, Communications, or a related field.
• Previous newsroom experience preferred.
• Strong AP style and broadcast writing skills.
• Ability to edit video for digital platforms.

Responsibilities

• Create original content: conceptualize, shoot, write, and edit short-form videos and graphics for digital platforms.
• Dominate social media: develop and execute daily content strategies for platforms such as YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high‑impact stories.
• Produce live streams: identify opportunities with news managers, then plan and execute engaging live‑streaming events, from breaking news coverage to community spotlights.
• Analyze analytics to inform editorial decisions and new content ideas.
• Write AP‑style news stories daily for wsaw.com and weau.com.
• Coach reporting staff to maximize digital presentation and collaborate with producers.

Skills

AP Style

Video editing

Social media strategy

Broadcast writing

Education

College degree in Marketing, Journalism, Communications, or related field

Tools

Photoshop

Canva

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full‑power television markets that collectively reach approximately 37% of U.S. television households. Our portfolio includes 80 markets with the top‑rated television station and 100 markets with the first or second highest‑rated television station in average all‑day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo affiliate group with 46 markets and Gray Digital Media, a full‑service digital agency offering national and local clients advanced digital marketing strategies. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAW/WEAU

WSAW and WEAU are Gray Media stations committed to connecting with the communities we serve. This is a rare opportunity to help shape the digital future of two established newsrooms simultaneously. The position is headquartered at WSAW in Wausau, Wisconsin, centrally located and within a few hours of Madison, the Twin Cities, and Chicago.

Job Summary

WSAW and WEAU are looking for a driven, digitally savvy journalist and content creator to help us innovate and expand the digital reach of both newsrooms. The shared, digital‑first role serves the audiences of two trusted local news stations and is built for someone passionate about creating content that engages audiences on all platforms.

Responsibilities

• Create original content: conceptualize, shoot, write, and edit short‑form, vertical videos and graphic content specifically designed for WSAW and WEAU’s digital platforms, prioritizing our websites, news and weather apps, and streaming channels.
• Dominate social media: develop and execute daily content strategies for platforms such as YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high‑impact stories.
• Produce live streams: identify opportunities with news managers, then plan and execute engaging live‑streaming events, from breaking news coverage to community spotlights.
• Spot trends: stay relentlessly curious about emerging digital trends and platform features, experimenting and innovating with new ways to connect.
• Analyze and adapt: dive into analytics to understand what resonates, using data to inform editorial decisions and new content ideas. Review performance metrics and adjust strategies accordingly.
• Tell Central & Western Wisconsin’s story: discover and highlight unique local stories, voices, and events that matter to our communities.
• Develop a beat system and cultivate sources within the community to generate unique “Only On” stories—timely, impactful reporting beyond press releases.
• Confirm and pursue incoming news tips via email, phone, and social media with strong critical thinking and research skills.
• Write AP‑style news stories daily for digital platforms, including weau.com and wsaw.com; publish and update stories as new information develops.
• Plan and build special website sections and features that highlight coverage, link platforms, and encourage user engagement.
• Reformat and optimize news content produced by other team members for maximum reach and engagement across digital platforms.
• Coach and collaborate with reporting staff to maximize the digital presentation of their stories.
• Communicate effectively with producers to incorporate digital elements into newscasts.
• Present content on camera for delivery in newscasts, live streams, podcasts, and social media videos.
• Work with a sense of immediacy—both independently and as part of a team.
• Ensure factual, grammatical, and legal accuracy across all platforms, upholding the station’s journalistic standards and avoiding editorial bias.

Qualifications

• College degree in Marketing, Journalism, Communications, or a related field.
• Previous experience in a professional newsroom environment is preferred.
• Availability for weekend hours and willingness to work flexible shifts for breaking news, specialized coverage, or covering a colleague’s PTO.
• A genuine desire to improve performance and apply feedback.
• Strong verbal and written communication skills with solid knowledge of AP Style and conversational broadcast writing.
• Ability to edit video in digital formats.
• Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.
• Ability to work well under pressure and collaborate effectively with a diverse team.
• Strong understanding of journalistic principles and ethics.
• Ability to balance long‑ and short‑term projects while consistently meeting daily deadlines.
• Proven record of digital and social media success; maintain a responsible and professional social media presence.
• Strong research skills and the ability to employ critical thinking to verify incoming tips.
• Ability to lift 35+ pounds of equipment.
• Valid driver’s license with a clean driving record (Motor Vehicle Records check required).

Equal Employment Opportunity

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws governing employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with employees’ ability to perform their job duties may result in discipline, up to and including discharge.