News Anchor

Wisconsin Broadcasters Association; La Crosse (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

WKBT, News 8 Now in La Crosse – Eau Claire, Wisconsin, is seeking a dynamic news anchor to deliver multiplatform content. The role emphasizes leadership, editorial judgment, and community involvement within Morgan Murphy Media’s newsroom.

The ideal candidate has 1–3 years anchoring and reporting experience, a broadcast journalism degree, and strong writing and digital media skills. Overnight and weekend shifts may be required as part of coverage.

Qualifications

• 1 to 3 years anchoring and reporting experience.
• Bachelor’s degree in broadcast journalism or related field.
• Strong editorial judgment and writing skills.
• Proficiency in story creation and newscast production.
• Understanding of digital/new media platforms and strategy.

Responsibilities

• Present news stories and digital content clearly, engaging audiences.
• Develop sources and stories within the community.
• Engage with viewers across social platforms.
• Assist in writing, copy editing, researching, and coordinating stories.
• Mentor early-career journalists and help develop their skills.
• Report from the field as assigned and participate in promotional activities.
• Overnights and weekends may be required.

Skills

Anchoring experience

Reporting experience

Editorial judgment

News writing

Social media engagement

Education

Bachelor's degree in broadcast journalism

Job description

WKBT, News 8 Now in La Crosse - Eau Claire, Wisconsin (DMA 129) is looking for a dynamic news anchor to deliver multiplatform content to audiences across a diverse, hyphenated DMA. The ideal candidate is an experienced journalist with a proven track record of leadership and community involvement who thrives in a team environment and demonstrates strong editorial judgment. We value creativity, hard work, and enterprise storytelling, and we’re looking for an anchor who will be involved in the daily operations of the newsroom, serve as a mentor to early-career journalists and help produce content across platforms.

What you’ll do:

• Present news stories and digital content that is clear, engaging, and meaningful
• Develop sources and stories within the community
• Engage with viewers in the community and across social platforms
• Assist in writing, copy editing, researching, and coordinating news stories
• Work with early-career producers and reporters to help develop their skills
• Report from the field as assigned
• Participate in promotional activities including public appearances
• Overnights and weekends may be required

Qualifications/Requirements:

• 1 to 3 years anchoring and reporting experience
• Bachelor’s degree in broadcast journalism or related field
• Smooth and effective delivery of content for live broadcast
• Strong, demonstrated news judgment
• Excellent writing and copy-editing skills
• Proficiency in story creation and newscast production
• Understanding of digital/new media platforms and strategy
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously

Morgan Murphy Media is a progressive and family-owned business that places our highest value on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.

Additional Info

Station/Company Name : Morgan Murphy Media