Digital Content & Communications Lead Health Sciences Library

UW School of Medicine and Public Health; Madison (WI); Hybrid; USD 65,000 - 75,000; Full time

Job summary

The Ebling Library for the Health Sciences at UW School of Medicine and Public Health seeks a Communications and Digital Content Specialist to create and manage engaging content across digital and print outputs. You will uphold brand standards, coordinate with library staff, and drive editorial initiatives on multiple platforms, including newsletters and social media.

Responsibilities include strategizing content for the website, ensuring accessibility, and maintaining consistent messaging with

Qualifications

• Minimum 3 years of experience in communications and/or marketing.
• Excellent project management and organizational skills.
• Strong written and oral communication abilities.
• Ability to work independently and within a team.
• Experience with WordPress content management.
• Proficiency in Adobe Creative Suite for promotional materials.
• Familiarity with social media tools and strategy.
• Experience in communications, marketing, and web design.

Responsibilities

• Determines strategy for website content.
• Writes, edits, and publishes content for various projects and platforms.
• Monitors reach and effectiveness of campaigns and initiatives.
• Reviews, edits, and troubleshoots content for web presence.
• Provides project management for communications programs.
• Plans editorial content aligned with goals and campaigns.
• Communicates with stakeholders to verify requests and resources.
• Develops blog and social content for local programming and events.

Skills

Project management

Written communication

Oral communication

Team collaboration

Social media strategy

Web content strategy

Education

Bachelor's degree in Communications or Marketing

Tools

WordPress

Adobe Creative Suite

Job description

The Ebling Library for the Health Sciences at UW School of Medicine and Public Health seeks a Communications and Digital Content Specialist to create and manage engaging content across digital and print outputs. You will uphold brand standards, coordinate with library staff, and drive editorial initiatives on multiple platforms, including newsletters and social media.

Responsibilities include strategizing content for the website, ensuring accessibility, and maintaining consistent messaging with