Communications & Digital Content Specialist

UW School of Medicine and Public Health; Madison (WI); Hybrid; USD 65,000 - 75,000; Full time

Job summary

The Ebling Library for the Health Sciences at UW School of Medicine and Public Health seeks a Communications and Digital Content Specialist to create and manage engaging content across digital and print outputs. You will uphold brand standards, coordinate with library staff, and drive editorial initiatives on multiple platforms, including newsletters and social media.

Responsibilities include strategizing content for the website, ensuring accessibility, and maintaining consistent messaging with

Qualifications

• Minimum 3 years of experience in communications and/or marketing.
• Excellent project management and organizational skills.
• Strong written and oral communication abilities.
• Ability to work independently and within a team.
• Experience with WordPress content management.
• Proficiency in Adobe Creative Suite for promotional materials.
• Familiarity with social media tools and strategy.
• Experience in communications, marketing, and web design.

Responsibilities

• Determines strategy for website content.
• Writes, edits, and publishes content for various projects and platforms.
• Monitors reach and effectiveness of campaigns and initiatives.
• Reviews, edits, and troubleshoots content for web presence.
• Provides project management for communications programs.
• Plans editorial content aligned with goals and campaigns.
• Communicates with stakeholders to verify requests and resources.
• Develops blog and social content for local programming and events.

Skills

Project management

Written communication

Oral communication

Team collaboration

Social media strategy

Web content strategy

Education

Bachelor's degree in Communications or Marketing

Tools

WordPress

Adobe Creative Suite

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category

Academic Staff

Employment Type

Regular

Job Profile

Communications Specialist

Job Summary

The Ebling Library for the Health Sciences seeks a passionate, dynamic, and creative Communications and Digital Content Specialist to join its team. This position will develop and execute comprehensive communications strategies, manage digital and print outputs, and ensure consistent, accessible, and compelling messaging. The person in this role will work closely with library staff to identify editorial needs, craft high-quality content, and maintain strong brand and style standards while aligning with SMPH and institutional communications guidance. This position oversees and manages:

• the library’s strategy for website content;
• all written and visual library communication for external parties and stakeholders, including the biannual library newsletter, regularly occurring news and announcements, and possible annual report via a variety of platforms and means;
• the creation, updating, and maintenance of library branding and style guides for written and visual communications;
• the library’s social media accounts;
• the creation and maintenance of consistent library signage within and outside the library.
• This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
• The work schedule is flexible and will be determined at the time of hire.
  

Candidates who demonstrate the following knowledge, skills, and abilities will be given first consideration

• Experience using WordPress, experience working in or with libraries
  

Key Job Responsibilities

• Determines strategy for website content
• Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• Reviews, edits, produces, and troubleshoots content for website and online presence
• Provides project management and execution of communications programs, initiatives, and tactical plans
• Plans editorial content according to established goals and objects
• Communicates with stakeholders to verify requests and identify editorial resources
• Develops blog and social content based on local programming, events, and educational services.
  

Department

School of Medicine and Public Health, Ebling Health Sciences Library, Health Sciences Library Public Services

Ebling Library, under the School of Medicine and Public Health, serves the health sciences schools, departments, programs on the UW-Madison campus, including UW Hospital, supporting researchers, scholars, clinicians, students, and staff in the discovery, access, and use of biomedical information through curation, innovative services, and partnerships.

Compensation

The expected salary range for this position is $65,000 up to $75,000 for highly experienced candidates and actual pay within this range will depend on experience and qualifications.

Employees in this position can expect to receive benefits such as generous vacation, holidays, and sick leave; competitive insurances and savings accounts; retirement benefits. For more information, refer to the campus benefits webpage.

SMPH Faculty /Academic Staff Benefits Flyer 2026

Required Qualifications

• Minimum 3 years of experience in communications and/or marketing;
• Excellent project management and organizational skills, and ability to balance multiple projects at one time;
• Demonstrated skill in written and oral communication;
• Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills;
• Experience with website content management systems (e.g. WordPress);
• Experience using graphic design tools (e.g. Adobe Creative Suite) to create promotional and/or educational for multiple audiences;
• Proficiency with social media tools and communications strategy;
• Proven experience in communications, marketing, and web design.
  

Preferred Qualifications

• Experience working within health sciences, higher education, and/or libraries;
• Experience developing, applying, or enforcing digital accessibility standards;
  

Education

Bachelor‘s Degree with focus in Communications or Marketing, preferred

Contact Information

Beth Miller, [e-mail], 608-265-8696

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and