Digital & Connected TV Account Executive

WISC-TV; Alpena (MI); On-site; USD 37,500 - 50,000; Full time

Benefits offered by this job

High-earning potential with uncapped commissions

Monthly allowances for cell phone and gas

Full benefits package including medical, dental, and vision insurance

Paid time off and holidays

401(k) with company match

Ongoing digital sales training and career development

Job summary

A local media company in Alpena, Michigan is seeking a Digital & Connected TV Sales Executive to drive revenue through innovative digital marketing strategies. The ideal candidate has a strong background in digital advertising sales, particularly within CTV and OTT. Responsibilities include building strategic advertising campaigns, identifying new prospects, and collaborating with teams for client success. The role offers a competitive salary, uncapped commissions, and a full benefits package including health insurance and paid time off.

Qualifications

• Demonstrated success in digital advertising sales, especially in CTV/OTT.
• Strong understanding of digital metrics, targeting, and campaign strategy.
• Experience in traditional TV advertising is welcome but not required.

Responsibilities

• Build strategic, data-driven campaigns across various platforms.
• Identify new prospects and present tailored marketing strategies.
• Collaborate with internal teams to optimize client results.
• Stay updated with trends in digital advertising and streaming technology.
• Consistently meet and exceed digital revenue goals.

Skills

Digital advertising sales success

Understanding of CTV/OTT

Consultative selling skills

Strong communication skills

Familiarity with digital metrics

Job description

Location: Alpena, Michigan

About the Role

Are you passionate about the evolving landscape of digital advertising and Connected TV (CTV)? Join our innovative team in Alpena, Michigan, and Phase 3 Digital, where you’ll lead the charge in helping local businesses thrive through powerful digital marketing and streaming strategies.

As a Digital & Connected TV Sales Executive, your primary focus will be driving revenue through dynamic digital ad solutions — including OTT/CTV, programmatic display, social media, and more. You’ll also have the opportunity to incorporate traditional television into well-rounded campaigns, ensuring clients receive the best mix of modern and legacy media to meet their goals.

Key Responsibilities

• Lead with digital: build strategic, data-driven campaigns across CTV, OTT, streaming audio, programmatic, and social platforms.
• Identify new prospects and present forward-thinking marketing strategies tailored to their digital goals.
• Collaborate with internal teams to deliver impactful campaigns and optimize client results.
• Maintain a working knowledge of linear TV offerings to supplement digital campaigns when appropriate.
• Stay current with trends in digital advertising and streaming technology.
• Consistently meet and exceed digital revenue goals.

What You Bring

• Demonstrated success in digital advertising sales, particularly CTV/OTT and streaming media.
• Deep understanding of digital metrics, targeting, attribution, and campaign strategy.
• Strong communication, storytelling, and consultative selling skills.
• Comfort working in a fast-paced, evolving media landscape.
• Familiarity with the Alpena, Michigan market is a plus.
• Experience with traditional TV advertising is welcome, but not required.

What We Offer

• The compensation range for this role is $37,500 per year to $50,000 per year which includes a guaranteed salary + commission.
• High-earning potential with uncapped commissions
• Monthly allowances for cell phone and gas
• Full benefits package including medical, dental, vision, and life insurance.
• Paid time off, holidays, and 401(k) with company match
• Supportive culture with ongoing digital sales training and career development

What’s next?

Ready to drive digital success and grow your media sales career with a future-focused team? Apply now and help shape the future of local advertising.

We are an Equal Opportunity Employer and 100% Drug Free Workplace.