Digital Communications Lead — Social, Web & Campaigns

Digital Officer; Washington (District of Columbia); Hybrid; USD 82,000 - 85,000; Full time

Benefits offered by this job

Health Insurance (employer-paid)

403(b) with employer match

Paid leave & holidays

Hybrid work environment

Mission-driven workplace

Job summary

Girl Scouts Nation’s Capital is seeking a Digital Officer to manage and grow its digital presence across websites, email campaigns, and social platforms. You’ll craft engaging content, analyze performance, and support campaigns in a fast-paced nonprofit environment.

The role blends creative and technical work, including SEO, photography, and cross-team collaboration within Marketing & Communications. Hybrid work is offered with a mission-driven culture.

Qualifications

• Experience with digital communications, social media management, content publishing.
• Experience with websites, content management systems, email platforms, and social media scheduling tools.
• Strong writing, organization, and communication skills.
• Experience reviewing analytics and using data to improve content performance.
• Attention to detail and ability to manage multiple priorities.
• Comfort adapting content for different audiences and digital platforms.

Responsibilities

• Manage website updates, landing pages, and routine CMS publishing.
• Build, test, schedule, and deploy email communications and digital campaigns.
• Manage daily social media posting and engagement across platforms including Facebook, Instagram, LinkedIn, and TikTok.
• Monitor comments, inboxes, and community engagement while maintaining brand voice and responsiveness.
• Support paid social campaigns and digital advertising initiatives.
• Track and report on digital performance metrics including engagement, reach, clicks, and conversions.
• Apply SEO best practices to improve visibility and audience engagement.
• Capture and organize photography and digital assets for campaigns and events.
• Collaborate with internal teams to support council-wide communications and marketing initiatives.

Skills

Digital communications

Social media management

Content publishing

CMS publishing

Email campaigns

Social media scheduling

Writing

Analytics

SEO best practices

Accessibility basics

Photography/assets management

Tools

Sprout Social

Meta Business Suite

Google Analytics

Salesforce Marketing Cloud

Canva

Adobe Experience Manager

Job description

Girl Scouts Nation’s Capital is seeking a Digital Officer to manage and grow its digital presence across websites, email campaigns, and social platforms. You’ll craft engaging content, analyze performance, and support campaigns in a fast-paced nonprofit environment.

The role blends creative and technical work, including SEO, photography, and cross-team collaboration within Marketing & Communications. Hybrid work is offered with a mission-driven culture.