DIGITAL COMMUNICATIONS SPECIALIST (ADMINISTRATIVE PROGRAM MANAGER I)

State of Maryland; Baltimore (MD); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic Digital Communications Manager to enhance its public image and engage communities across Maryland. This pivotal role involves managing the department's digital presence, including websites and social media, while developing outreach strategies that resonate with constituents. The ideal candidate will thrive in a dynamic environment, ensuring clear communication of the department's mission and goals. Join a team dedicated to preserving Maryland's natural resources and built environment, and play a crucial part in shaping the future of the state's communities. If you are passionate about digital communication and eager to make an impact, this opportunity is perfect for you.

Qualifications

• At least two years in communications and/or web management.
• Experience in developing digital media content and outreach strategies.

Responsibilities

• Manage the Department's digital presence, including websites and social media.
• Coordinate outreach and internal/external communications.

Skills

Digital Communication

Website Management

Content Creation

Brand Consistency

Social Media Management

Performance Analysis

Outreach Strategies

Education

Bachelor’s Degree

Tools

Drupal

Adobe Creative Cloud

SharePoint 2019

HTML (Visual Studio Code)

Hootsuite

Google Analytics 4

Zoom

GovDelivery

Google Looker Studio

Job description

Introduction

Are you a strategic Digital Communicator passionate about the future of Maryland’s communities? Do you thrive in a dynamic environment and excel at building relationships? Do you enjoy developing and managing websites that keep readers engaged and ready to explore more? If so, the Maryland Department of Planning invites you to learn more about our Digital Communications Manager position. In this role, you will play a pivotal part in shaping the Department's public image, fostering strong relationships with constituents, and ensuring clear communication of our mission and goals. Reporting to the Director of External Affairs, you will develop and implement outreach strategies, manage our digital presence—including websites—and serve as a key contact for media and stakeholders. This position is vital to our communications team, helping us promote the many facets of MDP.

GRADE

19

LOCATION OF POSITION

Maryland Department of Planning, 120 E. Baltimore Street, Baltimore, MD 21202

POSITION DUTIES

The Maryland Department of Planning (MDP) provides guidance, analysis, outreach, and support to ensure the preservation and protection of the state’s natural resources, built environment, and public assets to achieve economic, community, and environmental vitality. This is done in partnership with other state agencies, local jurisdictions, and non-governmental organizations. Within MDP, the External Affairs team manages all communication efforts, including digital presence and serving as the contact for press inquiries, PIAs, and interactions with external entities. The Digital Communications Manager is responsible for managing the Department's digital presence, including websites, social media, content creation, brand consistency, and performance analysis. The role involves coordinating outreach, internal and external communications, and constituent services by developing digital media content, practices, protocols, marketing programs, and outreach strategies. The position also acts as a secondary press contact, provides communication to external constituencies such as planning professionals and media, and manages outreach to the Department's constituents. Additionally, the Digital Communications Manager serves as the webmaster, ensuring content updates, maintenance, and oversight of content, functionality, and user experience to effectively convey the agency’s and administration’s mission and vision.

MINIMUM QUALIFICATIONS

Education: Bachelor’s degree or higher.
Experience: At least two years in communications and/or web management.

DESIRED OR PREFERRED QUALIFICATIONS

Experience in website development and management, including Drupal. Familiarity with Adobe Creative Cloud (Premiere Pro, Illustrator, Photoshop), SharePoint 2019 and SharePoint Designer, HTML (Visual Studio Code), Hootsuite, Zoom, GovDelivery, Google Analytics 4, Google Looker Studio, production printing with Fiery Command Workstation, social media platforms, database management, hybrid/virtual meeting platforms, and content writing for websites and promotional materials.

SELECTION PROCESS

Please ensure your application clearly demonstrates that you meet the qualifications. Submit all relevant information by the deadline; late submissions will not be considered. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible list for at least one year.

EXAMINATION PROCESS

The evaluation may include a review of your education, training, and experience related to the position requirements. Provide complete and accurate information on your application, including all relevant experience and education.

BENEFITS

State of Maryland benefits details to be provided.

FURTHER INSTRUCTIONS

Online applications are preferred. If unable to apply online, submit paper applications and supplemental questionnaires to: Department of Budget and Management, Recruitment and Examination Division, 301 W. Preston St., Baltimore, MD 21201. All materials must arrive by the closing date; postmarks are not accepted. For questions, contact [e-mail] or call 410-767-4850. Veterans, individuals with disabilities, and bilingual candidates are encouraged to apply. Maryland is an equal opportunity employer committed to diversity and inclusion.