Digital Communications Manager, Enrollment & Advancement

PNWU; Yakima (WA); On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Health benefits

Paid time off

403b with Roth option

Paid holidays

Job summary

Pacific Northwest University of Health Sciences (PNWU) in Yakima, WA seeks a Digital Communications Specialist to manage communications to prospective students, applicants, alumni, donors, and friends. You will develop plans, execute campaigns via Slate, Raiser's Edge, Almabase, and other platforms, and coordinate projects with Enrollment and Advancement to support enrollment, fundraising, and engagement.

The role requires a Bachelor’s in marketing/communications and 3+ years in communications

Qualifications

• Bachelor's degree in marketing, communications, or related field and 3+ years in communications or marketing, enrollment marketing, or advancement communications.
• Experience managing multiple projects and stakeholders.
• Ability to develop communications for multiple audience segments.

Responsibilities

• Develop and execute prospective student communication campaigns through Slate, including email, SMS, event promotion, application cycle communications, and enrollment nurturing strategies.
• Develop and execute donor and alumni communication campaigns through Raiser’s Edge, Almabase, email platforms, and other engagement tools to support fundraising and alumni relations goals.
• Serve as project manager for Enrollment and Advancement marketing and communications initiatives, coordinating timelines, deliverables, approvals, meetings, and resource allocation across departments.
• Collaborate with Enrollment and Advancement leaders to develop annual communication plans, campaign strategies, audience segmentation, and communication calendars.
• Write and coordinate digital communication content for emails, landing page copy, and event communications.
• Coordinate with Marketing and Communications team to ensure timely completion and brand consistency.
• Analyze communication performance and prepare reports to inform strategy and continuous improvement.
• Perform other related duties as assigned.

Skills

Project management

Written and verbal communication

Interpersonal collaboration

Data-driven decision making

Education

Bachelor's degree in marketing or communications

Tools

Slate

Raiser's Edge

Almabase

Salesforce

CRM systems

Job description

Pacific Northwest University of Health Sciences (PNWU) in Yakima, WA seeks a Digital Communications Specialist to manage communications to prospective students, applicants, alumni, donors, and friends. You will develop plans, execute campaigns via Slate, Raiser's Edge, Almabase, and other platforms, and coordinate projects with Enrollment and Advancement to support enrollment, fundraising, and engagement.

The role requires a Bachelor’s in marketing/communications and 3+ years in communications