Digital Communication Manager

DFL; Englewood Cliffs (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a prestigious automotive brand as a Digital Communication Manager, where you'll lead innovative digital strategies and campaigns. This role offers the opportunity to collaborate with international teams and manage high-profile digital channels, ensuring a seamless integration of communication strategies that elevate brand presence in North America. Ideal for a dynamic professional with a strong background in digital marketing and communications, this position promises to be both challenging and rewarding, as you contribute to the legacy of excellence and innovation in the automotive industry.

Qualifications

• 5+ years of experience in digital marketing or communications, preferably in luxury or automotive sectors.
• Strong analytical skills to assess performance and ROI.

Responsibilities

• Develop and implement digital communication initiatives for Ferrari in North America.
• Monitor performance of communication channels through analytics tools.

Skills

Digital Marketing

Communications

SEO

SEM

Google Analytics

Project Management

Team Building

Analytical Skills

Education

Bachelor's Degree in Digital Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Content Management Systems

Project Management Software

Job description

Job Description:

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

In order to strengthen our Communication team we are looking to hire a Digital Communication Manager, based in Englewood Cliffs, NJ.

In this position, you will be responsible for the strategy, implementation, and coordination of the digital communication initiatives for Ferrari in North America, reporting to the Head of Communications for FNA and working in close collaboration with the FNA Communications team, as well as managing external agencies. You will develop digital communication campaigns, digital media editorial plans, and customer omnichannel communications, supporting the commercial needs and the Official Dealer network, while tracking the performance of all regional digital channels. This role will also serve as the American point of contact with various digital/social platforms (Meta, TikTok, etc.) to ensure benchmarking and channel evolution.

As part of the team, your main responsibilities will be:

Essential Duties and Responsibilities:

• Collaborate with Ferrari HQ digital team to ensure seamless adoption of central strategy and content at a regional level.
• Define digital communication plans for FNA and dealer network through all Ferrari channels leveraging Ferrari strategy and official contents according to business goals.
• Develop and nurture different channels, acting as liaison with main platforms.
• Drive implementation of paid communication campaigns through Ferrari official channels and develop synergies with owned channels (Website, Newsletter, My Ferrari App, Social media channels).
• Create and execute integrated campaigns, monitoring and tracking performance and results.
• Develop communication channels to increase awareness of specific products and marketing activations.
• Plan, develop, and implement SEO and SEM strategies with a focus on Ferrari Dealer official digital channels.
• Monitor the performance of all communication channels and activities through analytics tools and recurring reports.
• Develop and monitor ROI and KPIs.

The ideal candidate will hold a bachelor’s degree in Digital Marketing, Communications, or a similar field.

The required skills include:

• Excellent management, relational, and team-building skills.
• At least five years of experience in digital marketing, communications, or related areas, preferably in luxury or automotive sectors.
• Knowledge of project management methodologies, web project management, and content management systems.
• Experience with Google Analytics, SEO/SEM best practices, and project management software.
• Ability to manage and coordinate digital projects from planning to execution, monitoring, and risk minimization.
• Strong analytical skills to assess performance and ROI.
• Team player with the ability to collaborate with international colleagues.

We are an Equal Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of this position.