Digital Commerce & Experience Lead (DTC)

JUNK Brands; Bentonville (AR); Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

JUNK Brands in Bentonville, AR seeks a Manager, Digital Commerce & Experience to lead owned-channel campaigns for B2C and B2B, optimize CRO, and manage the customer service and retail room experience. You will coordinate SEO/SEM, email/SMS marketing, and site merchandising to drive revenue and ROAS.

Collaborate with marketing leadership to plan campaigns, set timelines, and deliver products on time while maintaining brand consistency across all digital properties and customer touchpoints.

Formación

• Strong writing and branding skills.
• Excellent communication, written and verbal.
• Degree preferred but not required; relevant experience considered.
• Some travel is possible (10-20%).

Responsabilidades

• Oversees B2C and B2B web operations, including marketing assets, testing, analysis, and continuous improvement in every aspect.
• Drives CRO testing roadmap to improve site experience and CVR.
• Owns direct marketing channels including email, SMS, push notifications, and industry databases.
• Responsible for strategy and reporting for ecommerce across brands; collaborates with Marketing Ops to execute direct marketing.
• Oversees customer service and retail room experience; ensures SEO/SEM objectives are met.
• Collaborates with leadership to develop and execute digital marketing strategies across channels.

Conocimientos

CRO testing

Digital marketing

SEO/SEM

Email marketing

Analytics

Team leadership

Educación

Degree preferred

Herramientas

Google Analytics

CRM systems

Google Workspace

Descripción del empleo

JUNK Brands in Bentonville, AR seeks a Manager, Digital Commerce & Experience to lead owned-channel campaigns for B2C and B2B, optimize CRO, and manage the customer service and retail room experience. You will coordinate SEO/SEM, email/SMS marketing, and site merchandising to drive revenue and ROAS.

Collaborate with marketing leadership to plan campaigns, set timelines, and deliver products on time while maintaining brand consistency across all digital properties and customer touchpoints.