Manager, Digital Commerce & Experience (DTC)

Outdoor Cap Inc.; Bentonville (AR); On-site; USD 85,000 - 110,000; Full time

Job summary

Outdoor Cap Inc. seeks a Manager of Digital Commerce & Experience in Bentonville, AR to lead owned-channel marketing across B2C and B2B. You will manage digital assets, CRO initiatives, SEO/SEM, and ESP campaigns while guiding the customer service team and retail room experience.

You will collaborate with marketing leadership to develop strategies that drive revenue, ROAS, and brand consistency across JUNK Brands, Outdoor Cap, and Legendary Headwear.

Qualifications

• Strong writing skills and ability to adhere to branding guidelines.
• Exceptional communication skills (written and verbal).
• Degree preferred but not required; experience acceptable.
• Some travel possible (10-20%).

Responsibilities

• Oversee development and delivery of owned channel campaigns and flows for B2C and B2B.
• Support digital merchandising across digital properties and ESP.
• Manage customer service team and retail room experience.
• Lead CRO testing roadmap to improve site CVR and user experience.
• Own and optimize direct marketing channels including email, SMS and push.
• Set strategy and reporting for ecommerce across multiple brands.
• Collaborate with marketing leadership to plan timelines and deliverables.

Skills

CRO testing

Email marketing

SMS marketing

Push notification

SEO/SEM

Analytics

CRM systems

Google Analytics

Brand marketing

Team leadership

Writing skills

Time management

Education

Bachelor's degree preferred

Tools

Google Analytics

CRM systems

Google Workspace

Microsoft Office 365

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager, Digital Commerce & Experience (DTC)

Bentonville, AR, US

4 days ago Requisition ID: 2200

TheDigital Commerce & Experience Manageroversees the professional execution and delivery of our owned channel campaigns and flows in B2C and B2B, provides support in digital merchandising for all digital properties, and manages the customer service team and retail room experience. This role supports our marketing strategy and business goals for revenue, CPA, and ROAS. In addition, the DCEM oversees, reviews, and provides recommendations for optimizations to existing technologies, process, and customer flows. This role will work with other stakeholders to plan, execute, and manage all digital marketing for JUNK Brands, Outdoor Cap, and Legendary Headwear, including SEO, our site merchandising, and our ESP.

Oversees B2C and B2B web operations, including marketing assets, testing, analysis, and continuous improvement in every aspect.

• Drives CRO testing roadmap and oversight to improve the site experience for customers and raising CVR (conversion rate).
• Owns all digital direct (owned) marketing channels including but not limited to email database marketing, SMS, Push notification, and industry database marketing.
• Responsible for strategy and reporting for JUNK, Outdoor Cap, and Legendary ecommerce, custom, and wholesale email marketing. Works with the Marketing Coordinator and marketing ops team to execute all direct marketing.
• Oversees the customer service team and the JUNK Garage retail room experience and customer interaction.
• Ensures SEO and SEM business objectives are being met, manages SEO Agency relationship to ensure on-time delivery and execution.
• In collaboration with the Head of Marketing, Marketing Ops Leaders in B2C and B2B, Creative Director, and Marketing Leads, digital marketing develops and executes strategies and tactics to build brand awareness for the enterprise across all digital marketing channels.
• Works with the head of marketing, comms manager/Lead, and creative director to assign work, develop timelines and deliver products on-time and in-full.
• Assists in the conceptualization of campaigns and advertising to create a consistent and cohesive brand message tailored to appropriate channels of execution.
• Stays up-to-date on the latest trends in digital marketing for owned channels and tactical execution through industry sources, webinars, consumer research, and product demos.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in various digital marketing tools (Google Analytics, social media dashboards, CRM systems).
• Excellent analytical and data interpretation skills.
• Awareness of current digital marketing trends and emerging technologies.
• Competent use of Google Workspace, Docs, Sheets, Slides.
• Can open, convert and use Microsoft Office Suite including Word, Excel, PPT (O365).
• Ability to thrive in a fast-paced work environment, while managing multiple projects at the same time.
• Excellent writing skills.
• Ability to work well in an open, collaborative team environment.
• Excellent time management, multi-task oriented, organized, and keen sense of personal accountability.
• Ability to set goals and execute under rigid deadlines.

Education & Qualifications

• Strong writing skills and ability to adhere to branding guidelines and direction for team members.
• Exceptional communication skills (written and verbal).
• Degree preferred (but not required), experience required.
• Some travel possible (10-20%) but not required.

Physical/Mental Requirements

• Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product.
• Required to have close visual acuity to perform computer tasks and operate other office machinery.
• The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner.
• Ability to move 10-20 lbs occasionally throughout day.
• Ability to hear a phone ring.
• Must be able to visually differentiate colors.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.