Digital Campaigns Manager

remodelhealth; Indianapolis (IN); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Generous PTO

401(k) with company match

Sabbatical program

Job summary

Remodel Health is transforming how employers deliver health benefits, seeking an experienced Digital Campaigns Manager to lead mid and lower funnel campaigns and drive pipeline for CHOICE Arrangements. You will own relationships with paid media agencies and ensure digital experiences convert visitors into leads.

Join a growth-focused Growth Marketing team in downtown Indianapolis, working four days in office with Fridays at home, collaborating with brand and content teams to optimize campaigns

Qualifications

• Minimum 3-5 years of marketing experience in B2B tech with demand-generation or performance-marketing.
• Experience with Salesforce and HubSpot automation tools.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with website CMS and analytics tools as well as experience and interestin in incorporating AI into workflows.
• Exceptional verbal and written communication and interpersonal skills are required.
• Ability to work within deadlines with minimal supervision; capable of managing multiple projects from start to finish.

Responsibilities

• Create and execute mid and lower funnel campaigns that generate sales pipeline.
• Own relationship with paid media agencies.
• Own and manage paid reputation management strategies.
• Ensure digital experience is engaging and converts visitors to leads.
• Report on campaigns in a timely manner in order to optimize campaigns and help sales maximize outcomes.
• Inform and educate sales and account management teams on upcoming campaigns to ensure sales alignment and readiness.
• Partner with sales enablement to support sales.
• Work with brand and content team to execute on campaigns throughout the funnel.
• Support brand campaigns as needed.

Skills

Marketing

Demand generation

Performance marketing

Salesforce

HubSpot

AI in workflows

CMS and analytics

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

CMS

Analytics

Job description

Digital Campaigns Manager

We are Remodel Health, the health benefits platform that revolutionizes health benefits to resource organizations with missions that matter. Our platform shifts organizations from traditional, one-size-fits-all health insurance plans to an individualized health insurance experience for each employee and their family.

We were founded on faith-based principles, and have a heart to serve all organizations, from small to large to enterprise. Historically, our core customer pipeline has consisted of churches, K-12 private schools, Christian higher education, and faith-based nonprofits. In recent years, we have grown to serve largely for-profit organizations of all sizes.

Our team is collaborative, intentional, and prioritized. We care deeply for our customers and passionately believe there is a better way for employees to receive health benefits from their organization. Learn more about who we are here!

Job Description

Remodel Health is transforming how employers deliver health benefits-shifting from traditional group plans to personalized, cost-effective solutions through what has historically been called Individual Coverage Health Reimbursement Arrangements (ICHRA), now referred to as CHOICE Arrangements.

Remodel Health is looking for an experienced, highly motivated Digital Campaign Manager with a proven approach to creating and executing marketing campaign strategies. The ideal candidate has experience in the B2B tech space and is passionate about providing unique and engaging campaigns that generate pipeline. As a member of the growth marketing team, you will drive paid digital customer acquisition and target account campaigns, owning the digital experience.

Key Responsibilities

• Create and execute mid and lower funnel campaigns that generate sales pipeline
• Own relationship with paid media agencies
• Own and manage paid reputation management strategies
• Ensure digital experience is engaging and converts visitors to leads
• Report on campaigns in a timely manner in order to optimize campaigns and help sales maximize outcomes
• Inform and educate sales and account management teams on upcoming campaigns to ensure sales alignment and readiness
• Partner with sales enablement to support sales
• Work with brand and content team to execute on campaigns throughout the funnel
• Support brand campaigns as needed

Qualifications

• Minimum 3-5 years of marketing experience, preferably in the B2B technology space with relevant demand-generation or performance-marketing experience.
• Execution experience with sales and marketing automation tools, such as Salesforce and Hubspot
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with website CMS and analytics tools as well as experience and interestin in incorporating AI into workflows
• Exceptional verbal and written communication and interpersonal skills are required
• Ability to work within deadlines with minimal supervisionCapable of managing multiple projects from start to finish
• Obsessive attention to detail and strong organizational skills
• Excellent people skills to interact with colleagues, cross-functional teams and customers
• Bachelor's degree in Marketing, Business, or related field

Benefits

• Comprehensive health benefits (medical, dental, vision, life, and long-term disability)
• Generous paid time off
• 401(k) with company match
• Sabbatical program after 5 years of employment

This is an in-office position in downtown Indianapolis four days/week, with work from home Fridays.