Digital Marketing Lead at Spring Health

Feedinkoo: Remote Jobs; United States; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Parental leave

Professional development reimbursement

Noom access

Job summary

Spring Health is seeking a Digital Marketing Lead to own end‑to‑end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

You will report to the Campaign Operations Team Lead and be a key member of the B2B Growth Marketing team, driving multi‑channel campaigns and ROIs across awareness, consideration, and conversion goals.

Qualifications

• 6–8 years of B2B digital marketing experience in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display.
• Deep expertise in SEM, paid social, content syndication, retargeting, and ABM.
• Strong analytical skills and understanding of funnel metrics, attribution, and optimization.
• Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms.

Responsibilities

• Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other channels.
• Partner with teams to translate strategies into high-performing programs engaging target accounts.
• Manage relationships with content syndication and digital partners to expand reach.
• Launch multi-channel campaigns that drive high-quality leads and account engagement.
• Design and run A/B and multivariate tests to refine messaging and targeting.
• Analyze performance with analytics to drive ROI improvements.
• Ensure accurate tracking across Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and HubSpot.

Skills

Paid media strategy

B2B marketing

Analytics and optimization

Cross-functional collaboration

AI and automation awareness

Tools

GA4

Salesforce

Marketing automation

Job description

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best‑in‑class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to elevate our growth engine. As a key member of the B2B Growth Marketing team, you will own end‑to‑end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

What You’ll Do

Strategy & Ownership

• Develop and execute a full‑funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals.
• Partner with the Marketing Programs team to translate campaign strategies into high‑performing digital programs that engage target accounts and key personas.
• Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high‑intent audiences.
• Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective.

Execution & Optimization

• Launch and manage multi‑channel campaigns that drive high‑quality leads and account engagement.
• Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance.
• Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting.
• Analyze performance data with the analytics team to identify insights and drive continual ROI improvements.
• Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and HubSpot.

Innovation & Growth

• Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization.
• Test and evaluate emerging channels and formats to expand reach within key segments.
• Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices.

What Success Looks Like

• High‑quality leads, MQAs, and opportunities that consistently meet or exceed targets.
• Increased pipeline contribution and revenue influenced by digital programs.
• Improved conversion rates from high‑intent leads to opportunities.
• Lower Customer Acquisition Cost (CAC) through smarter targeting and optimization.
• Clear, actionable reporting that ties digital performance to pipeline and revenue.
• Strong growth in brand visibility and engagement within target accounts.

What You’ll Bring

• 6–8 years of B2B digital marketing experience, preferably in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display.
• Deep expertise in SEM, paid social, content syndication, retargeting, and account‑based advertising.
• Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers.
• Hands‑on experience with GA4, Salesforce, marketing automation, and digital ad platforms.
• Strong grasp of audience targeting, segmentation, and data‑driven optimization.
• Experience using AI and automation to enhance digital performance.
• Excellent communication and cross‑functional collaboration skills.
• A growth mindset and bias toward action, with comfort testing, learning, and iterating quickly.

Benefits Provided By Spring Health

• Health, dental, vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts. HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer‑sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no‑cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non‑birthing parents.
• Access to Noom, a weight‑management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back‑up care, and elder care.
• Up to $1,000 professional development reimbursement a year.
• $200 per year donation matching to support your favorite causes.

When you join Spring Health, you’ll work alongside a distributed team from across the globe. We are committed to fostering a workplace where everyone feels valued, empowered, and supported to thrive. If this role excites you, we encourage you to apply.

Spring Health is proud to be an equal‑opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

Benefits found in job post: 401(k)