Digital Campaigns Analyst & Strategy Specialist

Panera Bread; Georgia; Hybrid; USD 84,000 - 117,000; Full time

Job summary

Panera Bread in Newton, MA is seeking a Digital Communications Analyst to create and deploy complex campaigns across email, SMS, mobile push and the App. You will oversee campaigns from briefing through creative development, segmentation, QA, deployment and measurement for Panera Bread and its business divisions.

The role requires 2+ years in digital or email marketing and familiarity with Braze, Adobe Campaign Classic or similar tools, plus strong attention to detail and project management

Qualifications

• Bachelor's degree in marketing, communications or equivalent.
• 2+ years digital or email marketing experience, including campaigns.
• Experience with Braze, Adobe Campaign Classic, or similar tool.
• Experience with data segmentation and targeting.

Responsibilities

• Develop up to 15 campaigns per month across email, SMS, push and app.
• Lead briefing, creative development, QA, deployment and measurement.
• Collaborate with data teams for audience targeting and segmentation.
• Provide campaign performance reporting and optimization recommendations.
• Ensure QA protocols and compliance for email/mobile channels.

Skills

Digital marketing

Campaign management

Email marketing

Data segmentation

Education

Bachelor degree in marketing, communications or equivalent

Tools

Braze

Adobe Campaign Classic

SQL

Job description

Panera Bread in Newton, MA is seeking a Digital Communications Analyst to create and deploy complex campaigns across email, SMS, mobile push and the App. You will oversee campaigns from briefing through creative development, segmentation, QA, deployment and measurement for Panera Bread and its business divisions.

The role requires 2+ years in digital or email marketing and familiarity with Braze, Adobe Campaign Classic or similar tools, plus strong attention to detail and project management