Digital Campaign Architect

Panera LLC; United States; Hybrid; USD 84,000 - 117,000; Full time

Job summary

Panera LLC is seeking a Digital Communications Analyst to design and deploy complex campaigns across email, SMS, mobile push, and the Panera app. You will manage up to 15 campaigns monthly, guiding projects from briefing through creative development, segmentation, QA, deployment and measurement for Panera Bread and its divisions.

The role requires 2+ years in digital/email marketing, experience with Braze or similar tools, and a strong ability to translate data into actionable campaign

Qualifications

• Bachelor degree in marketing, communications or equivalent.
• 2+ years of digital or email marketing experience, including deploying email and mobile campaigns; experience creating journeys and campaigns in Braze, Adobe Campaign Classic or similar ESP preferred.
• Experience in Web / Content management a plus.
• Experience working with data team on targeting and segmentation and pulling lists through ESP or Campaign Management tool.
• Knowledge of best practices in email and mobile design, delivery and customer engagement; understand CAN-SPAM and compliance in email and mobile opt in best practices in mobile.

Responsibilities

• Develop up to 15 campaigns per month to deliver on various business strategies, utilizing MarTech tools to create targeted, dynamic-content driven campaigns.
• Become a trusted advisor to key business partners for email and mobile channel strategy.
• Proactively optimize marketing campaign performance through A/B testing, personalization, and dynamic content.
• Communicate detailed creative briefs and execution requirements for internal and external partners.
• Build targeting requests and campaign requirements, and manage database segmentation targeting through Braze.
• Manage end-to-end execution for mobile deployments, including QA and testing.
• Manage setup, testing and deployment of rewards and offers with external partners.
• Tag and track all communications to measure effectiveness against goals.
• Monitor campaign performance and provide reporting to stakeholders with recommendations.
• Ensure flawless execution of campaigns through QA protocols.

Skills

Email marketing

Campaign management

Analytical skills

Project management

Team collaboration

Education

Bachelor degree in marketing, communications or equivalent

Tools

Braze

Adobe Campaign Classic

SQL

HTML/CSS

Job description

Panera LLC is seeking a Digital Communications Analyst to design and deploy complex campaigns across email, SMS, mobile push, and the Panera app. You will manage up to 15 campaigns monthly, guiding projects from briefing through creative development, segmentation, QA, deployment and measurement for Panera Bread and its divisions.

The role requires 2+ years in digital/email marketing, experience with Braze or similar tools, and a strong ability to translate data into actionable campaign