Digital Campaigns Analyst — Email & Mobile

Panera Bread; Newton (MA); Hybrid; USD 84,000 - 117,000; Full time

Job summary

Panera Bread is seeking a Digital Communications Analyst to craft and deploy complex campaigns across email, SMS, mobile push and the App. You will manage up to 15 campaigns per month, guiding projects from briefing through deployment and measurement for Panera Bread and its divisions.

Responsibilities include building targeted, data-driven campaigns using Braze and other marketing tools, advising partners on email/mobile strategy, and ensuring QA, testing, and reporting drive ongoing

Qualifications

• Bachelor degree in marketing, communications or equivalent; agency experience is a plus.
• Minimum of 2+ years of digital or email marketing experience, including deploying email and mobile campaigns; experience with Braze or similar tools is preferred.
• Experience with web/content management is a plus.
• Experience collaborating with data teams on targeting/segmentation and pulling lists through ESP or Campaign Management tool.
• Knowledge of CAN-SPAM and compliance in email/mobile opt-in practices.

Responsibilities

• Develop up to 15 campaigns per month using MarTech tools to build audiences and access data for campaigns.
• Advise key business partners on email and mobile channel strategy.
• Recommend optimization methods through A/B testing, personalization, and dynamic content.
• Communicate detailed briefs and execution requirements for partners.
• Build targeting requests and manage database segmentation through Braze.
• Manage end-to-end mobile deployment processes including QA and testing.
• Coordinate setup and deployment of rewards/offers with external partners.
• Tag and track all communications to measure campaign effectiveness.
• Monitor campaign performance post-deployment and report to stakeholders with improvement recommendations.
• Ensure flawless campaign execution with rigorous QA protocols.

Skills

Email marketing

Segmentation

CANSPAM compliance

Content management

Data-driven marketing

Campaign strategy

Education

Bachelor's degree in marketing/communications

Tools

Braze

Adobe Campaign Classic

HTML

CSS

SQL

Job description

Panera Bread is seeking a Digital Communications Analyst to craft and deploy complex campaigns across email, SMS, mobile push and the App. You will manage up to 15 campaigns per month, guiding projects from briefing through deployment and measurement for Panera Bread and its divisions.

Responsibilities include building targeted, data-driven campaigns using Braze and other marketing tools, advising partners on email/mobile strategy, and ensuring QA, testing, and reporting drive ongoing