Digital Campaign Strategy Manager

MFI Technologies Incorporated; New York, Northern (NY, KY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

MFI Technologies Incorporated is seeking a Manager of Digital Campaign Strategy and Execution to shape how the company’s story is told across digital platforms. You will conceive, build, and distribute campaigns that highlight culture, values, and news for global audiences.

The role demands a data-driven approach, strong portfolio across formats, and expertise in social platforms. Full-time role in New York with a focus on innovative, brand-led campaigns.

Qualifications

• 3 years of experience in digital content or social media campaign strategy – ideally within entertainment, media, or a culturally driven brand.
• A strong portfolio demonstrating versatility across formats: written, audio, video, and visual/graphic content.
• Deep fluency in social media platforms (Instagram, LinkedIn, TikTok, YouTube) and an understanding of what performs and why.
• Experience developing and managing content for corporate owned digital channels.
• A data-driven approach to content – comfortable setting KPIs, reading analytics dashboards, and pivoting strategy based on data.

Responsibilities

• Conceive, build, and distribute campaigns across multiple digital platforms.
• Shape messages for different formats and audiences while maintaining brand voice.
• Manage multiple campaigns in a fast-paced environment with tight deadlines.
• Collaborate with internal teams to align on storytelling and performance targets.

Skills

Digital campaign strategy

Social media marketing

Content creation

Video scripting

Analytics & KPIs

Project management

Cross-platform storytelling

Brand messaging

Global audience awareness

Communication & writing

Editing

Education

Bachelor's degree in Communications, Journalism, Digital Media

Tools

CMS

Social scheduling tools

Video production tools

Job description

We're looking for a Manager of Digital Campaign Strategy and Execution for our Corporate Communications division to play a role in how the Company’s story gets told across every digital platform, format, and medium.

This role will conceive, build, and distribute campaigns across a variety of platforms that bring our company's work, culture, values, and news to live in formats that resonate – whether that’s a short‑form video for a global employee audience, an audio feature that captures a cultural moment, or a visual social media post that earns attention in the feed. You understand that content isn’t one‑size‑fits‑all, and you know how to shape a message differently for various mediums.

Role Type

Full‑time

Requirements

• 3 years of experience in digital content or social media campaign strategy – ideally within entertainment, media, or a culturally driven brand
• A strong sense of urgency for completing projects and an ability to work in fast‑paced and high pressure environments
• A strong portfolio demonstrating versatility across formats: written, audio, video, and visual/graphic content
• Deep fluency in social media platforms (Instagram, LinkedIn, TikTok, YouTube, and emerging channels) and a genuine understanding of what performs and why
• Experience developing and managing content for corporate owned digital channels
• A strong understanding of emerging platforms, digital behaviours, and evolving technologies, with the ability to identify opportunities for innovation while maintaining a disciplined, brand‑led approach.
• Cultural awareness and sensitivity when crafting content for global audiences
• A data‑driven approach to content – comfortable setting KPIs, reading analytics dashboards, and pivoting strategy based on what the numbers reveal about audience behaviour
• Excellent writing and editing skills with the ability to shift voice and tone across formats, from a punchy 15‑second video script to a 700‑word feature story
• Strong project management skills with the ability to run multiple campaigns simultaneously in a fast‑moving environment
• Proficiency with content management systems, social scheduling tools, and basic video/audio production tools or platforms
• Bachelor's degree in Communications, Journalism, Digital Media, or a related field

Full‑time

Compensation: $80,000 - $90,000 /year USD