Content Specialist

Catholic Charities East Bay; Oakland (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

Catholic Charities East Bay in Oakland seeks a multimedia content specialist to plan, design, write, shoot, and edit digital and print materials that raise brand awareness and support campaigns.

You will collaborate with the Digital Marketing Manager to craft social media and email strategies, set measurable goals, monitor engagement, and build online communities while producing videos, photos, and graphics for multiple platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years in content creation or digital marketing.
• Proficiency with editing software and mobile video tools.
• Strong knowledge of SEO and social media trends.

Responsibilities

• Plan, design, write, shoot, and edit digital and print materials.
• Collaborate with Digital Marketing Manager on social media and email strategies.
• Set measurable goals for campaigns and monitor performance.
• Engage online communities and manage content calendars.

Skills

Social media marketing

Video editing

Content creation

SEO basics

Creative writing

Education

Bachelor’s degree in Marketing/Communications

Tools

Adobe Creative Suite

Final Cut Pro

Canva

Job description

Responsibilities

Plan, design, write, shoot, and edit engaging digital and print materials to build brand awareness, engage target audiences, drive audience growth, and support marketing and campaign goals.

• Collaborate with Digital Marketing Manager to create social media, and email strategies aligned with overall business goals including growing brand visibility, brand relevance and community support as demonstrated by shares, re-posts, quality comments, donations, volunteerism, and response rates.
• Set measurable goals for social media and email campaigns such as increasing brand awareness, driving traffic, quality engagement, generating leads and increasing donations.
• Monitor comment sections, reply to users, and build active online communities.

Responsibilities

Plan, design, write, shoot, and edit engaging digital and print materials to build brand awareness, engage target audiences, drive audience growth, and support marketing and campaign goals.

Strategy Development

• Collaborate with Digital Marketing Manager to create social media, and email strategies aligned with overall business goals including growing brand visibility, brand relevance and community support as demonstrated by shares, re-posts, quality comments, donations, volunteerism, and response rates.
• Set measurable goals for social media and email campaigns such as increasing brand awareness, driving traffic, quality engagement, generating leads and increasing donations.
• Monitor comment sections, reply to users, and build active online communities.

Content Creation

• Create and share content that stands out and compels interaction spanning the range of social media formats including text, video, images, carousels; monthly newsletters, email campaigns, and direct mail.
• Shoot and edit videos, photos, and graphics for platforms like TikTok, Instagram, YouTube, LinkedIn and our website.
• Draft engaging captions, scripts, blog posts, newsletters, email and ad copy aligned with brand voice. Maintain a consistent brand voice and tone across all platforms.
• Develop and manage a content calendar to ensure timely and strategic posting.
• Travel to video locations, onsite and offsite events.

Platform Management and Reporting

• Track and analyze engagement metrics, views, and reach to optimize future content.
• Identify trends and insights from data to inform future strategies and campaigns.
• Prepare monthly performance reports.
Collaborate with development and digital marketing team members to develop engaging content and campaigns.

Qualifications

Qualifications/Requirements:

• Education: Bachelor’s degree in Video/Film, Marketing, or related fields.
• Experience: 2 – 3 years of professional experience in content creation, social media management or digital marketing experience.
• Technical Proficiency: Hands-on experience with editing software (Adobe Creative Suite, Final Cut Pro, Canva) and mobile video tools.
• Platform Expertise: Understanding of social media algorithms, content formats, and trends.
• Portfolio: A strong track record or portfolio demonstrating past video, photo, and written work.
• Skills: Working knowledge of SEO and content marketing principles, Strong understanding of social media platforms and trends, Excellent written and verbal communication skills. Creative and analytical thinking skills, Ability to multitask and manage multiple projects simultaneously.