Manager, Organic Social

Digital Realty; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Digital Realty in Austin, Texas, seeks a Manager, Global Corporate Communications to lead organic social media strategy across global channels, shaping the voice for AI, data centers and technological innovation.

You will own content calendars, social listening, employee advocacy, and multi-channel campaigns, collaborating with the Senior Manager and Director while delivering analytics-driven insights and staying ahead of industry trends.

Qualifications

• Experience in organic social media strategy and governance.
• Ability to own channel calendars, approvals, and reporting.
• Track record in multi-channel social media campaigns and analytics.

Responsibilities

• Oversee global organic social media content across campaigns.
• Own content calendars and channel-specific execution plans.
• Lead Employee Advocacy program and internal engagement.
• Monitor social listening and deliver actionable insights.
• Collaborate with Senior Manager and Director on campaigns.
• Produce the yearly social media newsletter and maintain brand voice.

Skills

Social media management

Centralized approval process

Strategic social media

Employee advocacy

Multi-channel fluency

Strong communication

Executive relationship management

Collaborative work style

Job description

Job Description

Position Title: Manager, Global Corporate Communications

Location: Austin, Texas or Dallas, Texas

Your role

As part of our Global Corporate Communications team, Organic Social Media Strategy plays an integral role in how we go to market, manage reputation, evolve our brand, and extend the voice of our global messaging. The Global Corporate Communications team are responsible for PR, Media, Crisis Communications, Communications Policy, Executive Profile Management, and much more.

Directly reporting to the Senior Manager, Global Corporate Communications, the ideal candidate will have a global role to fulfil with an extensive understanding and experience of social media management and strategy for corporate channels to support the growth of our global channels and extend our visibility in the world of AI, data centers, and technological innovation.

With the matrix manager being Snr. Director, Global Corporate Communications, be a supportive hand to high importance projects and treat information sensitively to support both the Snr. Manager and Snr. Director upon request.

What You’ll Do

• Brand guardian and tone of voice owner – serve as the primary brand ambassador for organic social media, ensuring consistency in messaging, tone, and voice across all global channels and executive profiles (where needed).
• Global social media management – own the day-to-day scheduling, posting, approval, and reporting of social media content across all global campaigns on a monthly and quarterly basis using tools such as Oktopost.
• Content strategy and deployment – develop, manage, and continuously optimize the global social media content strategy, including content calendars and channel-specific execution plans. Own the establishing of new channels like Instagram, SubStack, and Medium.
• Social listening and analytics – monitor and report on social listening activity, delivering actionable insights and performance summaries to inform strategy and campaign decisions.
• Employee Advocacy program ownership – lead and maintain the organization’s Employee Advocacy program, driving internal engagement and amplifying brand reach through employee networks.
• Campaign ideation and execution – collaborate with the Snr. Manager to oversee the planning and execution of integrated social media campaigns, aligned with broader acquisition funnel and marketing initiatives.
• Trends, insights, and organizational knowledge hub – stay current with the latest digital and social media trends, share insights with leadership, and serve as the go-to internal expert and knowledge center for all things social media – including producing the yearly social media newsletter.

What You’ll Need

• Social media management tool proficiency
• Centralized approval process experience
• Strategic social media knowledge
• Employee advocacy expertise
• Multi-channel digital fluency
• Strong communication and presentation skills
• Executive relationship management
• Collaborative and self-motivated work style

A Bit About Us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

A Bit About Our Team

Marketing

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What We Can Offer You

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Health and Safety

Safety isn't just a priority here at Digital; it's critical to everything we do. Safeguarding lives, protecting assets, and securing data aren't just ideals - they're essential pillars of our commitment to excellence for our people, our partners and our customers. We have a culture of care where every member of Team Digital embraces a relentless pursuit of working safely across Digital Realty. Together we are Safely Powering Progress.

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

Responsibilities

The individual in this role will oversee the creation and management of marketing editorial calendars, ensuring all content aligns with strategic business objectives and brand guidelines. They will execute localized campaigns, develop compelling case studies, and support the broader marketing operations team. The role requires close collaboration with both global and subregional stakeholders to ensure content is effectively tailored and delivered across multiple channels. Additionally, the marketer will be responsible for monitoring content performance using data-driven analytics, making recommendations for improvement, and ensuring consistency in messaging and branding across all platforms.

Qualifications

• 4-7 Years of experience in content management or marketing, preferably in a multi-regional or global context - Demonstrated expertise in copywriting, content editing, and managing content calendars - Experience in writing and localizing content for various markets and channels - Strong knowledge of data-driven campaign reporting and analytics - Familiarity with marketing automation platforms, preferably Marketo - Proven ability to collaborate with stakeholders across global, regional, and subregional teams