Digital Campaign Strategist & Client Partner

Hearst Television, Inc.; Manchester (NH); On-site; USD 70,000 - 95,000; Full time

Job summary

WMUR, the ABC affiliate in Manchester, NH, is seeking a Digital Account Manager to develop digital campaign strategy, optimize online advertising, and manage campaigns. In-person attendance is required, and you will report to the General Sales Manager as part of the Digital Sales team.

You will provide targeted recommendations, collaborate with Sales to close business, and oversee campaign launches across desktop, mobile, and programmatic platforms while delivering ongoing optimization and

Qualifications

• 3–5 years of experience with digital ad solutions, campaign optimization and analytics.
• Experience with digital ad serving technologies, web analytics and trafficking.
• Programmatic solutions and ad exchanges on buy or sell side preferred.
• Advanced knowledge of DoubleClick (DFP or DFA) ad serving.
• Advanced knowledge of Google Analytics, Omniture, Comscore and Scarborough.
• Proficiency with Microsoft PowerPoint, Word and Excel.
• Ability to thrive in a fast-paced environment and manage multiple deadlines.
• Strong problem-solving and troubleshooting skills with data-driven mindset.
• Teamwork orientation with self-motivation and attention to detail.
• Desire to provide exceptional client service and exceed expectations.

Responsibilities

• Provide clients with targeted, customized digital ad recommendations.
• Collaborate with Sales teams to close business as needed.
• Oversee the launch of digital advertising campaigns across desktop, mobile, and programmatic solutions.
• Provide day-to-day support and service to clients.
• Analyze, recommend and implement ongoing optimizations for all digital campaigns.
• Attend client meetings to review performance, optimization, and renewal strategy.
• Create processes for systematic campaign management and reporting.
• Develop customer retention and renewal systems with the DSM.

Skills

Digital advertising

Campaign optimization

Analytics

Teamwork

Customer service

Education

Tools

DoubleClick DFP

Google Analytics

Omniture

Comscore

Scarborough

Excel

PowerPoint

Job description

WMUR, the ABC affiliate in Manchester, NH, is seeking a Digital Account Manager to develop digital campaign strategy, optimize online advertising, and manage campaigns. In-person attendance is required, and you will report to the General Sales Manager as part of the Digital Sales team.

You will provide targeted recommendations, collaborate with Sales to close business, and oversee campaign launches across desktop, mobile, and programmatic platforms while delivering ongoing optimization and