Digital Campaign Architect

HEARST PROPERTIES, INC; Manchester (NH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Emotional wellness support

Paid time off

Paid parental leave

LGBTQ+ health services

Additional benefits

Job summary

WMUR in Manchester, NH seeks a Digital Account Manager to develop digital campaign strategy and maximize online advertising performance. In-person attendance is required, reporting to the General Sales Manager and collaborating with the sales team to fulfill client needs.

The role covers media plan creation, campaign optimization, reporting, retention and renewal strategies, and ongoing client support across desktop and mobile platforms.

Qualifications

• 3–5 years experience with digital ad solutions, campaigns and analytics.
• Experience with digital ad serving tech and web analytics.
• Programmatic solutions and ad exchanges experience preferred.
• Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.
• Proficient in PowerPoint, Word and Excel.
• Ability to manage multiple projects and tight deadlines.
• Strong problem-solving and client service focus.
• Team-oriented with high attention to detail.

Responsibilities

• Provide clients with targeted, customized digital ad recommendations.
• Collaborate with Sales teams to close business as needed.
• Oversee the launch of digital advertising campaigns across desktop, mobile, and programmatic solutions.
• Provide day-to-day support and service to clients.
• Analyze, recommend and implement ongoing optimizations for all digital campaigns.
• Attend client meetings to review performance and renewal strategy.
• Create process for systematic campaign management and reporting.
• Develop customer retention and renewal systems with the DSM.

Skills

Digital ad solutions

Campaign optimization

Analytics

DoubleClick DFP/DFA

Google Analytics

Omniture

Comscore

Scarborough

PowerPoint

Word

Excel

Project management

Teamwork

Detail orientation

Customer service

Tools

DoubleClick DFP/DFA

Job description

WMUR in Manchester, NH seeks a Digital Account Manager to develop digital campaign strategy and maximize online advertising performance. In-person attendance is required, reporting to the General Sales Manager and collaborating with the sales team to fulfill client needs.

The role covers media plan creation, campaign optimization, reporting, retention and renewal strategies, and ongoing client support across desktop and mobile platforms.