Digital Campaign Specialist

First Connect Insurance; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical plans

Dental and vision insurance (employer)

401(k) retirement plan

Disability insurance

Life insurance

FSA for health and dependent care

Equity compensation

Training and career growth

Flexible time off

Job summary

First Connect Insurance is seeking a Digital Campaign Specialist to own end-to-end campaign execution for the Agency Marketing Operations team. You will create drip workflows, forms, landing pages, and email programs across acquisition, remarketing, incentive, and product marketing campaigns.

You will collaborate with Product Marketing, Growth Marketing, and Designers to bring campaigns from brief through build, launch, and reporting.

Qualifications

• Bachelor's degree in marketing, business, or related fields.
• 3+ years of experience building and managing campaign assets (forms, landing pages, emails).
• Hands-on HubSpot experience— Marketing Hub, Workflows, and email campaigns at minimum.
• Proficient in HTML/CSS for email and landing page builds.
• Experience building landing pages in HubSpot Content Hub or similar CMS.
• Experience running A/B testing programs with documented results.
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance.
• Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines.
• Excellent written communication skills for briefing creative and reporting on results.

Responsibilities

• Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types.
• Build and manage remarketing campaigns to re-engage unconverted leads.
• Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.
• Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients.
• Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS.
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
• Monitor campaign performance daily/weekly and prepare regular reporting.
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Skills

HubSpot

HTML/CSS

Email marketing

A/B testing

Campaign management

Drip automation

Landing pages

Multi-channel campaigns

Data-driven analytics

Project management

Education

Bachelor's degree in marketing, business, or related fields

Tools

HubSpot Marketing Hub

Job description

About First Connect:
First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and theoptionalitynecessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more.We'reon a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents withhundredsjoiningmonthlyand we plan to accelerate our growth.

Role Overview:
As the Digital Campaign Specialist,you'llown end-to-end campaign execution for FirstConnect'sAgency Marketing Operations team, building every asset from drip automation workflows, forms, and landing pages to email programs across acquisition, remarketing, incentive, and product marketing campaigns.You'llwork with Product Marketing, Growth Marketing, and Graphic Designers tobring campaigns from brief through build, launch, and reporting.

Key Responsibilities:

• Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
• Build and manage remarketing campaigns to re-engage unconvertedleads
• Execute multi-channelcampaigns for incentive programs,product marketing, and brand campaigns.
• Build emails in HubSpot's email builder, coding templates,optimizingsubject lines and preview text, and ensuringrenderscorrectly across devices and clients.
• Build andmaintainlanding pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
• Monitor campaign performance daily/weekly and prepare regular reporting.
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Qualifications:

• Bachelor's degree in marketing, business, or related fields.
• 3+ years of experiencebuilding and managing campaigns assets (forms, landing pages, emails)
• Hands-on HubSpot experiencerequired— Marketing Hub, Workflows, and email campaigns at minimum
• ProficientinHTML/CSS for email and landing page builds
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Experience running A/B testing programs with documented results
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
• Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
• Excellent written communication skills for briefing creative and reporting on results

Preferred Qualifications:

• Experience marketing to insurance agents, financial services professionals, or another regulated industry
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Background in B2B, SaaS, or marketplace/platform businesses
• Experience in high-volume lead acquisition environments
• Exposure to incentive or loyalty program marketing

Benefits & Perks:
First Connect treats its team members with the same level of dedication and care as we do our customers, which is whywe'refortunate to provide our team with:

• Multiple medical plans to choose from and 100% employer-covereddental;vision plans for our team members and their families.
• We also offer a401(k) retirementplan, short; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Equity - This position is eligible for equity compensation
• Training and Career Growth - Training and internal career growth opportunities
• Flexible Time Off - You know when and how you should recharge

Compensation:
The base pay range for this role is $75,000 – $85,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs, and market demands.

First Connect is anequal-opportunityemployer, and we are committed to building a team culture that celebrates diversity and inclusion. Applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation.

Any First Connect applicant who requires reasonable accommodations during the application process should contact the First Connect People Team to make the need for an accommodationknown.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in First Connect Insurance’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.