Remote Senior Manager, Advisor Marketing & Growth

SmartAsset Advisors, LLC; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Fully Remote Work

Health Coverage

Life & Disability Protection

401(k) with employer match

Generous time off

Home office stipend

EAP

Job summary

SmartAsset is seeking a Senior Manager of Advisor Marketing to design and execute multi-channel programs that drive demand for the Advisor Marketing Platform. You will lead advisor-facing positioning, messaging, campaigns, partnerships, webinars, and events across RIAs, hybrid advisors, and broker-dealers.

Work closely with the Senior Marketing Operations Manager to grow MQL/SAL and build scalable go-to-market playbooks.

Qualifications

• 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech serving the advisor ecosystem.
• Understanding advisor psychology, objections, buying cycles, and growth realities of advisory firms.
• Demonstrated ability to build multi-channel programs that generate qualified demand.

Responsibilities

• Co-own MQL, SAL, and advisor pipeline growth targets with leadership and the Senior Marketing Operations Manager.
• Develop advisor ICPs, personas, and segment strategies across RIAs and broker-dealers.
• Craft clear positioning, messaging, value propositions, and offers reflecting advisor needs.
• Build and execute demand-generation campaigns across paid media, outbound, lifecycle, and events.
• Translate research and insights into campaign strategies, briefs, and testable hypotheses.
• Lead webinar and event strategy end-to-end, including promotion and follow-up.
• Develop scalable advisor-facing content and enablement assets.

Skills

Campaign management

B2B demand gen

Marketing automation

Sales alignment

Webinar events

Content development

Data-driven

AI / LLM usage

CRM (Salesforce)

Partner marketing

Tools

Salesforce

HubSpot

Pardot

Marketo

Job description

SmartAsset is seeking a Senior Manager of Advisor Marketing to design and execute multi-channel programs that drive demand for the Advisor Marketing Platform. You will lead advisor-facing positioning, messaging, campaigns, partnerships, webinars, and events across RIAs, hybrid advisors, and broker-dealers.

Work closely with the Senior Marketing Operations Manager to grow MQL/SAL and build scalable go-to-market playbooks.