Director, Social

Highwire; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work model

401(k) matching

Medical, dental, vision coverage

Generous paid time off

Job summary

Highwire is seeking a Director of Social to lead social campaigns for tech and healthcare clients. You will craft innovative social strategies, drive measurable results, and mentor a growing social media team within an integrated solutions group.

The ideal candidate has 7+ years in social strategy, agency experience, and a track record of successful B2B campaigns across paid and organic channels. This role offers a flexible hybrid work model and competitive benefits.

Qualifications

• 7+ years of social media strategy and agency experience in tech or healthcare.
• Proven success creating campaigns that drive engagement and results.
• Strong organic and paid social knowledge across multiple platforms.
• Excellent communication and collaboration with clients and teams.

Responsibilities

• Develop and execute social media strategies aligned with client goals.
• Collaborate with account and creative teams to produce high-quality content.
• Build strong client relationships and provide strategic counsel.
• Stay ahead of trends and continuously refine social strategies.
• Coordinate cross-functional teams to ensure on-time, high-quality campaigns.
• Monitor performance and provide actionable optimization insights.
• Mentor junior team members and support their growth.

Skills

Social strategy

Campaign management

Paid social

Organic social

Client relationships

Mentorship

Team leadership

Job description

Director, Social

We’re looking for a talented and experienced Director of Social to join our integrated solutions team and help craft innovative social campaigns for our tech and healthcare clients. In this role, you’ll be responsible for developing and executing social media strategies that deliver measurable results, working closely with clients and internal teams to ensure success. You’ll have the opportunity to drive impactful social initiatives while contributing your expertise in social and digital marketing.

You’re a seasoned social media strategist with a proven track record of developing successful campaigns, particularly in the tech or healthcare sectors. You thrive on staying ahead of trends and have a strong grasp of both organic and paid social media strategies. With your deep understanding of social platforms, you’re able to create compelling campaigns that engage audiences and meet client goals. You’re also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail.

You’ll have the opportunity to mentor junior team members and collaborate with integrated teams. You’re ready to step into a key role that will allow you to make a big impact on the growth of the social media practice within the agency.

Key Responsibilities

• Campaign Strategy & Execution: Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels.
• Creative Direction: Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
• Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success.
• Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns.
• Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met.
• Performance Measurement: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work.

Success Factors

• 7+ years of social media strategy, agency expereince, with a focus on B2B clients in tech or healthcare.
• Proven success in creating and executing social campaigns that drive engagement and deliver results.
• Strong understanding of both organic and paid social strategies, with experience across a variety of platforms.
• Solid understanding of digital marketing and its role in a broader social strategy.
• Ability to adapt quickly and adjust strategies based on client goals, audience insights, and performance data.
• Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams.
• Strong project management skills, able to juggle multiple campaigns and deliver on deadlines.
• A collaborative approach, working well with both creative and account teams to bring campaigns to life.

Agency Operations

• Prioritize and manage campaign timelines, ensuring work is delivered on time and exceeds client expectations.
• Contribute to internal training, ensuring the team stays informed about trends, best practices, and new social media tools.
• Actively participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments.

Self-Development

• Set and track personal development goals with your manager, continuously seeking opportunities to grow in your role.
• Stay up-to-date on the latest social media trends and best practices through professional development opportunities.

The salary range for this position is $110,000 to $150,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid

Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote

We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

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