Campaign Specialist

Integration International Inc.; Knoxville (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

A digital marketing agency located in Tennessee is looking for a detail-oriented Digital Campaign Operations Specialist. This hybrid role involves executing and managing digital advertising campaigns across diverse platforms and requires strong analytical skills. The ideal candidate will have experience in ad trafficking, data analysis, and a background in sales workflow management. Exceptional attention to detail and the ability to manage multiple projects are crucial for success in this position.

Qualifications

• 1+ years of digital ad trafficking experience, preferably with Google Ad Manager or FreeWheel.
• 2+ years of data analysis experience using tools like Excel and Pivot Tables.
• Ability to manage multiple projects simultaneously with strong organizational skills.

Responsibilities

• Execute and manage digital advertising campaigns across multiple platforms.
• Ensure seamless campaign launches and monitor performance for optimization.
• Provide technical support and troubleshoot delivery issues as needed.

Skills

Digital ad trafficking experience

Data analysis

Sales workflow management

Organizational skills

Attention to detail

Education

Bachelor’s degree or equivalent work experience

Tools

Google Ad Manager

FreeWheel

Excel

Salesforce

Job description

Duration: 06 Months (Possible Extension / Conversion)

Hybrid: 1-2 days in office

About the Role

We are seeking a detail-oriented Digital Campaign Operations Specialist to execute and manage digital advertising campaigns across video, display, web, mobile, and Connected TV (CTV) platforms. This role is responsible for ensuring campaigns launch accurately, run smoothly, and deliver strong performance results.

This is a hybrid position based in Tennessee (1–2 days onsite).

Key Responsibilities

Campaign Setup & Creative Management

• QA creative assets to ensure compliance with site and industry specifications.
• Communicate technical feedback to internal teams.
• Set up and schedule campaigns in ad servers (e.g., Google Ad Manager, FreeWheel).
• Traffic video, display, native, and other digital ad formats across live and on-demand content.
• Support internal teams by answering technical campaign-related questions.

Troubleshooting & Optimization

• Create and manage test pages for various creative formats.
• Investigate and resolve creative rendering and delivery issues at launch and throughout campaign flights.
• Monitor campaign performance and troubleshoot delivery, functionality, reporting, and ad-serving issues.
• Escalate technical issues to appropriate teams as needed.

Campaign Monitoring & Reporting

• Ensure seamless campaign launches across all placements.
• Monitor first- and third-party delivery and resolve discrepancies.
• Prepare campaign performance reports for internal stakeholders.
• Provide optimization recommendations to maximize delivery and performance.
• Identify opportunities for improved performance and future revenue growth.

Operational Excellence

• Improve and optimize campaign processes and system integrations.
• Update and maintain process documentation.
• Identify areas for workflow efficiencies and business improvement.
• Provide occasional weekend or after-hours support as needed.

Required Qualifications

• 1+ years of digital ad trafficking experience (Google Ad Manager and/or FreeWheel preferred)
• 2+ years of data analysis experience (Excel, Pivot Tables, SmartSheets, etc.)
• 1+ years of sales workflow management experience (e.g., Salesforce, OperativeOne or similar platforms)
• Strong understanding of digital ad serving, tagging, and inventory management
• Proficiency in Microsoft Office, especially Excel
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects simultaneously

Preferred Qualifications

• Experience with business intelligence tools (e.g., Looker)
• Strong critical thinking and problem-solving skills
• Effective communicator with the ability to collaborate across teams
• Experience working with ad server integrations across websites and applications

Education

• Bachelor’s degree or equivalent work experience preferred

Interview Process

• Round 1: Panel interview with leadership team