Digital Campaign Manager, Salesforce Marketing Cloud

Global Electronics Association; Deerfield (IL); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary

Excellent employee benefits

Job summary

Global Electronics Association is seeking a Digital Campaign Manager to plan and execute multichannel campaigns across the Association’s portfolios, events, and regions, with responsibility for day-to-day agency activity and channel performance.

The role requires a Bachelor's degree and at least 3 years in digital marketing, with hands-on experience in Salesforce Marketing Cloud, HubSpot, and CRM campaign execution.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• At least 3 years’ digital marketing experience and progressive experience planning and executing multichannel digital campaigns in a B2B/association/events environment; hands-on experience with marketing automation, CRM campaign execution, email marketing, audience segmentation, paid media, landing pages, A/B testing, agency/vendor management, and performance optimization.
• Experience marketing large events, professional education, membership, standards, or technical products; experience executing campaigns across regions and adapting plans for local audiences; knowledge of conversion optimization, attribution, lifecycle nurturing, and privacy-conscious audience practices.
• Must have experience with Salesforce Marketing Cloud. AlsoHubSpot, Salesforce or experience and/or certification, and major digital advertising platforms.
• Hands-on experience with marketing automation, CRM campaign execution, email marketing, paid-media platforms, landing pages, audience segmentation, tracking, and A/B testing.

Responsibilities

• Receive approved campaign briefs from Product Marketing Leads and translate them into executable plans covering audiences, channels, sequencing, assets, budget, milestones, testing, and measurement requirements.
• Build and deploy campaigns across email, digital advertising, paid social, search, display, programmatic channels, and web landing pages.
• Build the campaign layer in HubSpot and Salesforce environments, including workflows, email deployment, campaign audiences, segmentation, tracking, and A/B tests.
• Own paid-media execution and optimization, including audience targeting, media-plan implementation, budget pacing, testing, and performance decisions.
• Serve as the primary day-to-day operational contact for marketing agency partners: provide briefs, review outputs, give feedback, manage timelines, and escalating strategic or performance issues appropriately.
• Review campaign performance with the Data Analytics Manager and adjust targeting, sequencing, messaging application, channel mix, and spend based on evidence.
• Execute event marketing campaigns for APEX, EWPTE, WHMA, IEMI, CEMAC and regional events from approved Product Marketing briefs, including registration, email programs, digital advertising, and post-event follow-up.
• Execute regional campaign adaptations with Product Marketing and regional stakeholders while protecting approved positioning and brand standards. Coordinate with Content and Creative to secure campaign-ready assets and with Marketing Operations to ensure proper intake, scheduling, platform support, and data hygiene.
• Report campaign status, performance, optimization decisions, risks, and next actions to Product Marketing and Marketing services leadership.

Skills

Digital marketing

Multichannel campaigns

B2B marketing

Event marketing

Agency/vendor management

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

HubSpot

Salesforce

Job description

Global Electronics Association is seeking a Digital Campaign Manager to plan and execute multichannel campaigns across the Association’s portfolios, events, and regions, with responsibility for day-to-day agency activity and channel performance.

The role requires a Bachelor's degree and at least 3 years in digital marketing, with hands-on experience in Salesforce Marketing Cloud, HubSpot, and CRM campaign execution.