Digital Campaign Coordinator

Gray Local Media, Inc; Lansing (MI); On-site; USD 34,000 - 46,000; Full time

Job summary

Gray Local Media, Inc. is seeking a Digital Sales Assistant to support the WILX sales team by monitoring digital campaign performance and helping develop integrated marketing campaigns.

The role requires knowledge of digital marketing including social media, OTT, and mobile/video strategies, with a focus on timely execution and clear communication. The candidate should be quick to learn, highly organized, and able to meet deadlines.

Qualifications

• Excellent writing and communication skills.
• Proficient in Microsoft PowerPoint, Excel & Word.
• Ability to work independently and manage time effectively.
• Creative problem-solving and strong initiative.
• Highly organized with attention to detail.
• Desire to understand client needs.
• Knowledge of WideOrbit Media Sales is a plus.

Responsibilities

• Digital order entry with a high level of accuracy.
• Update and monitor digital creative scheduling on campaigns.
• Execute campaigns and develop digital ads.
• Assist in onboarding digital campaigns with research.
• Grow digital revenue by optimizing campaign performance.
• Reconcile digital revenue logs and monitor reports.
• Collaborate closely with Media Sales Executives.
• Prepare client proposals aligned to campaign objectives.
• Conduct digital research for planning and competitive analysis.
• Maintain and update digital creative schedules across campaigns.
• Monitor pacing and performance for timely delivery.
• Optimize assets to boost engagement.
• Other duties as assigned by Sales Managers.

Skills

Excellent writing

Communication

PowerPoint

Excel

Word

Independent work

Time management

Creativity

Attention to detail

Client focus

WideOrbit knowledge

Tools

WideOrbit Media Sales

Job description

Gray Local Media, Inc. is seeking a Digital Sales Assistant to support the WILX sales team by monitoring digital campaign performance and helping develop integrated marketing campaigns.

The role requires knowledge of digital marketing including social media, OTT, and mobile/video strategies, with a focus on timely execution and clear communication. The candidate should be quick to learn, highly organized, and able to meet deadlines.