DIGITAL SALES ASSISTANT (P/T) - WILX

Gray Local Media, Inc; Lansing (MI); On-site; USD 34,000 - 46,000; Full time

Job summary

Gray Local Media, Inc. is seeking a Digital Sales Assistant to support the WILX sales team by monitoring digital campaign performance and helping develop integrated marketing campaigns.

The role requires knowledge of digital marketing including social media, OTT, and mobile/video strategies, with a focus on timely execution and clear communication. The candidate should be quick to learn, highly organized, and able to meet deadlines.

Qualifications

• Excellent writing and communication skills.
• Proficient in Microsoft PowerPoint, Excel & Word.
• Ability to work independently and manage time effectively.
• Creative problem-solving and strong initiative.
• Highly organized with attention to detail.
• Desire to understand client needs.
• Knowledge of WideOrbit Media Sales is a plus.

Responsibilities

• Digital order entry with a high level of accuracy.
• Update and monitor digital creative scheduling on campaigns.
• Execute campaigns and develop digital ads.
• Assist in onboarding digital campaigns with research.
• Grow digital revenue by optimizing campaign performance.
• Reconcile digital revenue logs and monitor reports.
• Collaborate closely with Media Sales Executives.
• Prepare client proposals aligned to campaign objectives.
• Conduct digital research for planning and competitive analysis.
• Maintain and update digital creative schedules across campaigns.
• Monitor pacing and performance for timely delivery.
• Optimize assets to boost engagement.
• Other duties as assigned by Sales Managers.

Skills

Excellent writing

Communication

PowerPoint

Excel

Word

Independent work

Time management

Creativity

Attention to detail

Client focus

WideOrbit knowledge

Tools

WideOrbit Media Sales

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WILX:

WILX, the highly rated NBC affiliate located in Lansing, Michigan, for more than 60 years, is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news, digital, and social media, WILX News 10 is home to Emmy Award-winning reporters and a recipient of the Michigan Association of Broadcasters “Station of the Year” award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing/Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day-trip “up north” for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL/NBA/NHL games…Michigan has it all!

Job Summary/Description:

WILX is seeking a Digital Sales Assistant to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must know about digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The right candidate will be a quick learner, an excellent communicator, and highly organized. The ability to meet timely deadlines will be critical.

Duties/Responsibilities include (but are not limited to):

• Digital order entry with a high level of accuracy.
• Request, update, and monitor digital creative scheduling on campaigns.
• Execute campaigns and creative development for all digital advertising.
• Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding the campaigns.
• Retain/Grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Reconcile digital revenue logs and monitor the digital internet lines report.
• Work closely with and constant communication with Media Sales Executives.
• Build client proposals tailored to campaign objectives and station capabilities.
• Conduct digital research to support campaign planning and competitive analysis.
• Manage and update digital creative schedules across all campaigns.
• Monitor digital campaign pacing and performance to ensure successful and timely delivery.
• Optimize campaign creative assets to enhance performance and engagement.
• Other duties as assigned by Sales Managers.

Qualifications/Requirements:

• Excellent writing and communication skills.
• Proficient in Microsoft PowerPoint, Excel & Word
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Highly organized with strong willingness to take initiative.
• Detail-oriented and highly focused on accuracy.
• A real desire to understand our clients and their businesses.
• Proficient in WideOrbit Media Sales a plus.

WILX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.