Assistant / Associate Specialist Digital Brand Experience - Hollister

Abercrombie & Fitch Co.; Columbus, Northern (OH, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Incentive bonus program

Annual reviews

Flexible spending accounts

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

Parental/adoption leave

Headspace app access

Paid time off

Work from anywhere (selected roles)

Job summary

Abercrombie & Fitch Co. seeks an Assistant/Associate Specialist, Brand Experience Digital to drive end-to-end strategy for Hollister site and app in Columbus. You’ll own content planning, optimize campaigns, and ensure brand voice across internal channels.

You’ll partner with Data & Analytics, UX, and product teams, support seasonal initiatives, and help translate strategic priorities into engaging digital experiences.

Qualifications

• Bachelor’s degree or related experience.
• 3+ years of experience in digital channels.
• Experience collaborating in a cross-functional organization.
• Strong attention to detail and time management.

Responsibilities

• Owns site and app content strategy, optimization, and planning.
• Ensure brand messaging translates across internal digital channels.
• Collaborate with Merchandising, Marketing Creative, and Digital Ops.
• Lead seasonal and weekly content reviews and testing.

Skills

Digital channel strategy

Cross-functional collaboration

Content optimization

Analytical thinking

Education

Bachelor's Degree

Tools

Jira

Mural

Figma

Job description

**Job Description:**The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support.This job is located at our Global Home Office in Columbus, Ohio. **What Will You Be Doing?*** Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution* Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners* Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey* Marketplace expert- is relentless about patterning and understands what competitors are doing* Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.* Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing* Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals* Ensures the right digital content is shown to the right customer audience at the right time* Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences* Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts* Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence**What Do You Need To Bring?*** Bachelor’s Degree or related experience* 3+ years of experience in digital channels (marketing experience preferred, general digital experience required)* Jira, Mural or Figma experience is a plus* High attention to detail, organization, and time management* Strong conceptual analytical skills* Experience collaborating in a highly cross-functional organization* Strong understanding of digital customer experiences and performance metrics **Benefits & Perks**As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:* Incentive bonus program* Annual companywide review process* Flexible spending accounts* Medical, dental and vision insurance* Life and disability insurance* Associate assistance program* Paid parental and adoption leave* Access to fertility and adoption benefits through Carrot* Access to mental health and wellness app, Headspace* Paid time off and one paid volunteer day per year, allowing you to give back to your community* Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)* Seven associate wellness half days per year* Merchandise discount on all of our brands* Opportunities for career advancement, we believe in promoting from within* Access to multiple Associate Resource Groups* Global team of people who will celebrate you for being YOU!