Digital Automotive Acquisition & Internet Sales Lead

Premier Toyota of Amherst; Amherst (OH); Presencial; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Premier Toyota of Amherst is seeking an Internet & Acquisition Manager to lead digital sales and vehicle acquisition efforts. You will maximize online lead conversion, drive showroom traffic, and source pre-owned inventory via our CRM.

The ideal candidate has automotive CRM experience (CDK/eLead), strong negotiation skills, and a proven track record in Internet Sales, BDC Management, or Vehicle Acquisition. This is a full-time role with potential bonuses and extensive dealer-provided training.

Formación

• Minimum of 1 year of Automotive Sales Manager experience.
• Minimum of 2 years of automotive retail experience, with a proven track record in Internet Sales, BDC Management, or Vehicle Acquisition.
• Proficiency in automotive CRM software (CDK/eLead) and standard inventory valuation tools (vAuto, KBB) is highly preferred.
• Strong competence in Microsoft Office Suite.

Responsabilidades

• Inventory Acquisition: Actively identify, engage, and negotiate with service guests and prior guests in our CRM to purchase high-quality pre-owned inventory.
• Process & Accountability: Implement standardized digital sales workflows. Be accountable for strict KPIs, including appointment set rates, show rates, and closing percentages.
• Digital Merchandising: Regularly inspect desktop and mobile website layouts for accuracy, checking that vehicle photos, pricing, specials, and descriptions are optimized for conversion.
• Market Analysis: Performance weekly mystery shopping of competitors to benchmark lead handling times, pricing strategies, and acquisition offers.
• Cross-Department Collaboration: Partner directly with the New and Used Vehicle Sales Managers to align acquisition strategies with current inventory gaps and market demand.

Conocimientos

Leadership

Communication

Negotiation

CRM experience

Herramientas

CDK/eLead

vAuto

KBB

Microsoft Office

Descripción del empleo

Premier Toyota of Amherst is seeking an Internet & Acquisition Manager to lead digital sales and vehicle acquisition efforts. You will maximize online lead conversion, drive showroom traffic, and source pre-owned inventory via our CRM.

The ideal candidate has automotive CRM experience (CDK/eLead), strong negotiation skills, and a proven track record in Internet Sales, BDC Management, or Vehicle Acquisition. This is a full-time role with potential bonuses and extensive dealer-provided training.