Digital Auto Sales Manager - Lead Online Growth

Ourisman Kia of Bethesda; Bethesda (MD); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance options

Short-term and Long-term disability

401(k) plan with company match

Paid time off and holiday leave

Opportunities for professional dev.

Job summary

Ourisman Automotive Group is seeking a results-driven Internet Sales Manager to lead our online sales efforts. The role focuses on managing the dealership’s online presence, handling internet leads, and driving sales through digital channels.

You will oversee lead responses, collaborate with marketing on campaigns (SEO, PPC, social), and keep the website and listings current. The ideal candidate has automotive digital sales experience and strong leadership to motivate the team.

Qualifications

• Experience in internet sales or digital marketing within the automotive industry.
• Kia certification preferred.
• Strong communication and interpersonal skills; ability to lead a team.
• Proficiency with digital marketing tools, CRM, and online sales platforms.
• Excellent customer service skills and a positive buying experience.
• Strong analytical skills; ability to interpret data.
• Creative thinker with ability to develop new online sales strategies.

Responsibilities

• Oversee internet leads and ensure timely, professional responses; develop lead-conversion strategies.
• Collaborate with marketing to plan and execute digital campaigns (SEO, PPC, social).
• Maintain and update the dealership's website and online listings with accurate inventory, pricing, and promotions.
• Work with the sales team to smoothly convert online leads to in-person sales.
• Build and nurture relationships with online customers; address questions throughout the buying process.
• Monitor online sales performance metrics and report findings to management.
• Train and mentor sales staff on internet sales best practices.
• Stay informed on industry trends and emerging technologies; suggest new tools and approaches.

Skills

Internet sales

Digital marketing

CRM systems

Team leadership

Communication

Data analysis

Education

Kia certification

Tools

CRM software

Job description

Ourisman Automotive Group is seeking a results-driven Internet Sales Manager to lead our online sales efforts. The role focuses on managing the dealership’s online presence, handling internet leads, and driving sales through digital channels.

You will oversee lead responses, collaborate with marketing on campaigns (SEO, PPC, social), and keep the website and listings current. The ideal candidate has automotive digital sales experience and strong leadership to motivate the team.