Digital Sales Representative

Ourisman Honda of Tysons Corner; Tysons (VA); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Life insurance options

Disability insurance (short-term &

Long-term disability insurance

401(k) plan with company match

Paid time off and holidays

Professional development and growth

Job summary

Ourisman Honda of Tysons Corner is seeking a Digital Sales Representative to lead our online sales initiatives. You will manage internet leads, collaborate on digital campaigns, and ensure accurate online inventory and pricing.

The role bridges online engagement with in-person sales, offering strong earning potential and growth opportunities. Ideal candidates bring automotive digital sales experience, excellent communication, CRM proficiency, and a data-driven approach to optimize lead

Qualifications

• Experience in internet sales or digital marketing within the automotive industry.
• Proven track record of achieving sales targets through online channels.
• Strong communication and interpersonal skills.
• Proficiency with CRM systems and digital marketing tools.
• Excellent customer service skills.
• Strong analytical skills.

Responsibilities

• Oversee internet leads management and respond promptly.
• Collaborate on digital campaigns (SEO, PPC, social).
• Maintain dealership website and online listings.
• Coordinate with sales to convert online leads to in-person sales.
• Build relationships with online customers and address questions.
• Monitor online sales metrics and report to management.
• Train sales staff on internet sales techniques.
• Stay informed on industry trends and new tools.

Skills

Digital marketing

CRM systems

Online sales platforms

Leadership

Communication

Data analysis

Tools

CRM systems

SEO

PPC advertising

Social media marketing

Job description

Ourisman, Trusted Tradition

Here's to those who think differently. The ones who think that a car dealership's first priority should be the guest. Such a candid idea could only come from Ourisman. Because we're forward thinking, just like the communities we serve. Individuals who won't be constrained by how things \"have always been done\", but instead strive to do things \"how they could be done\" and \"how they should be done\". It is a philosophy we have infused into every fabric of our dealerships, from the bottom up, in every department, and in every Ourisman team member. Changing the way we all think about car buying is just the beginning.

Role Summary

Ourisman Automotive Group is seeking a results-driven and tech-savvy Digital Sales Representative to lead our online sales efforts. The Digital Sales Representative will be responsible for managing the dealership's online presence, handling internet leads, and driving sales through digital channels.

More about the role

• Oversee the management of internet leads, ensuring timely and professional responses to inquiries. Develop strategies to increase lead conversion rates.
• Collaborate with the marketing team to develop and implement digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Maintain and enhance the dealership's website and online listings, ensuring accurate and up-to-date information on inventory, pricing, and promotions.
• Work closely with the sales team to ensure a seamless transition of online leads to in-person sales, providing support and guidance as needed.
• Build and maintain relationships with online customers, providing exceptional service and addressing any questions or concerns throughout the buying process.
• Monitor and analyze online sales performance metrics, providing regular reports to management and identifying opportunities for improvement.
• Train and mentor sales staff on effective internet sales techniques and best practices for engaging online customers.
• Stay informed about industry trends and emerging technologies, recommending new strategies and tools to enhance the dealership's online sales efforts.

What we look for

• Previous experience in internet sales or digital marketing within the automotive industry is preferred. Proven track record of achieving sales targets through online channels.
• Strong communication and interpersonal skills, with the ability to lead and motivate a team.
• Proficiency in digital marketing tools, CRM systems, and online sales platforms.
• Excellent customer service skills, with a commitment to delivering a positive experience for every customer.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Creative thinker with the ability to develop and implement new strategies to drive online sales.

Benefits

• Health, dental, and vision insurance
• Life insurance options
• Short-term and Long-term disability insurance
• 401(k) plan with company match
• Paid time off and holiday leave
• Opportunities for professional development and growth

Ourisman Automotive Group is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Should you require accommodation during the interview process, please advise the hiring manager when contacted for an interview.