Digital Asset Architect for Brand & Ecommerce

ProCaps Labs; Henderson (NV); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Salary Range: $90,000 - $100,000

Discretionary bonus

Top-Tier Medical, Dental & Vision

PTO, 8 holidays

401(k) with company match

Life insurance

Short term disability

Gym membership reimbursement

Vitamin allowance + discounts

Health Savings Account

Referral program

Pet insurance

Job summary

ProCaps Labs is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint, ensuring assets are organized, on-brand, and accessible. You will build taxonomy, naming conventions, permissions, and workflows to scale asset management across marketing, product, and ecommerce channels, protecting brand integrity.

This builder role requires hands-on experience with SharePoint and Brandfolder, plus the ability to train non-technical users and collaborate

Qualifications

• Bachelor’s degree in a related field, or equivalent practical experience.
• 5-7 years of experience in digital asset management, digital library/media management, or a closely related function.
• Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred.
• Demonstrated experience building taxonomy, naming conventions, and governance processes.
• Experience with channels where an outside platform sets creative specs and rejects assets that don’t meet them (e.g., Amazon, HSN/QVC, Social Media, Email).
• Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints.
• Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations.
• Strong organizational skills and high attention to detail.
• Comfortable working cross-functionally and training non-technical users.
• Experience in a consumer brand, CPG, or e-commerce environment preferred.

Responsibilities

• Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint).
• Define and evolve the long-term asset management strategy as volume and channels grow.
• Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests.
• Build and enforce tagging systems, file-naming conventions, and folder/category structures.
• Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date, making the DAM searchable in the language the team actually uses.
• Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers and exact placement or image slot it fills.
• Build naming rules that generate the file name each channel requires, including formats that don’t allow spaces, dashes, or underscores.
• Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content.
• Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates.
• Set and maintain user permissions and security protocols to protect sensitive content.
• Enforce usage rights, licensing terms, and compliance rules for internal and external use, ensuring internal teams and external partners only access and use approved, up-to-date assets.
• Stay aware of and collaborate with the internal compliance team on regulated content requirements.
• Tie label and panel images to the physical label version they came from, with a date, and treat label replacement as a logistics/compliance task rather than a creative refresh.
• Flag outdated or non-compliant assets and manage version control.
• Rack approval by channel, not just a single approved status.
• Oversee intake of newly generated assets from photo/video shoots, creative, and agencies.
• Require layered files and transparent masters on intake, not just flattened exports, so channel teams can produce the sizes they need without a new creative request.
• Manage updates, archival, and deletion of outdated or superseded files.
• Maintain asset lifecycle status — active, superseded, expired, archived — per established workflows.
• Coordinate the replacement or removal of assets when products or claims change, notifying channel owners in advance.
• Confirm retired assets actually come down or get replaced in downstream systems.
• Keep a current spec sheet for every channel and placement — dimensions, aspect ratio, file type, resolution, file size, compression, and naming.
• Track go-live dates on channels.
• Support Ecommerce and IT on integrations between the DAM, CMS/ecommerce platform, PIM/product data systems, and other marketing platforms.
• Help define workflows for automatically distributing approved assets to downstream systems where appropriate.
• Identify opportunities to reduce manual downloading, resizing, renaming, and re-uploading of assets.
• Partner with Ecommerce to ensure asset URLs and replacement workflows don’t create broken images or hurt site performance/SEO.
• Train staff across departments on system use, search, and upload/organization best practices.
• Drive adoption and consistent habits across teams with varying technical comfort levels.
• Partner with Marketing, Creative, Product, Operations, and Ecommerce channels to understand asset needs by function.
• Serve as the point of contact for external partners and agencies.

Skills

SharePoint

Brandfolder

Taxonomy & naming conventions

Governance processes

DAM/CMS/PIM integrations

Cross-functional collaboration

Image SEO basics

Asset delivery via URL feed

Training non-technical users

Strong organizational skills

Education

Bachelor’s degree or equivalent practical experience

Tools

SharePoint

Brandfolder

Job description

ProCaps Labs is seeking a Digital Asset Manager to own the DAM ecosystem across Brandfolder and SharePoint, ensuring assets are organized, on-brand, and accessible. You will build taxonomy, naming conventions, permissions, and workflows to scale asset management across marketing, product, and ecommerce channels, protecting brand integrity.

This builder role requires hands-on experience with SharePoint and Brandfolder, plus the ability to train non-technical users and collaborate