Digital and Social Media Marketing Specialist

Hirebridge; Nashville (TN); Remote; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Digital and Social Media Marketing Specialist to join their dynamic marketing team. This role involves crafting and executing innovative digital marketing strategies that enhance brand visibility and engagement across various platforms. You will manage social media channels, oversee website content, and analyze campaign performance using cutting-edge analytics tools. Join a company that values innovation and offers a supportive environment where your contributions will directly impact patient care and marketing success. If you are passionate about digital marketing and eager to make a difference, this opportunity is perfect for you.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401K Plan with Employer Match

Vacation Package

Long-term Disability Insurance

Life Insurance

Remote Work Opportunity

Qualifications

• 2-4 years of social media management and digital marketing experience required.
• Strong analytical skills and proficiency in online marketing tools are necessary.

Responsibilities

• Plan and manage digital and social media campaigns to maximize brand awareness.
• Monitor digital and social analytics to enhance engagement and online reputation.

Skills

Social Media Management

Content Distribution

Digital Marketing

SEO

Analytical Skills

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communication

Bachelor’s degree in Business

Tools

Microsoft Teams

PowerPoint

Excel

Adobe Suite (Photoshop, Illustrator)

Google Analytics (GA4)

Google Tag Manager (GTM)

Omniture

Job description

Digital and Social Media Marketing Specialist

AIS Healthcare is the leading provider of Targeted Drug Delivery (TDD) and Infusion Care solutions. With our diverse culture and our values around Innovation, Stewardship, and Unity, we are committed to Advancing Quality and Improving Lives. We are dedicated to doing more for our patients by providing quality products and services that enhance the entire care experience.

We offer great benefits, including health, vision and dental insurance, long-term disability insurance, life insurance, a vacation package, 401K plan with a generous employer match, remote work from home opportunity, growth, and more!

The Digital and Social Media Marketing Specialist is a strategic member of the AIS Healthcare marketing team. They are responsible for a broad range of digital and online marketing activities which include social media management, website management, email marketing, digital promotion, and SEO. They will oversee and optimize digital marketing and social media initiatives to maximize brand awareness, and lead engagement and conversion through various digital channels.

PRIMARY DUTIES:

1. Plan digital and social media campaigns, identifying online and social trends, and using web analytic tools to analyze the performance of marketing campaigns.
2. Create, plan, and manage AIS Healthcare’s marketing campaigns and initiatives on the web, social media, and other digital marketing platforms.
3. Work closely with the Senior Vice President of Marketing and key stakeholders to develop digital marketing strategies and tactics.
4. Field travel occasionally to understand market developments and sales needs.
5. Assist the SVP of Marketing during the strategic planning, tactical and budget process for associated marketing/sales projects and activities.

REQUIRED EDUCATION AND EXPERIENCE:

1. Bachelor’s degree in marketing, communication, business, or related field required.
2. 2-4 years of social media management and content distribution (including internship experience).
3. Experience in a digital marketing or advertising role.
4. Working experience with website analytics, social media platforms, SEM/SEO, and digital advertising best practices.
5. Knowledge of the latest digital marketing trends and technologies.
6. Experience in marketing/product management/sales in a commercial function of a healthcare company preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Manage all areas of digital marketing & social media distribution, including planning content calendars, scheduling content, management, and optimizing all posts for reach and engagement.
2. Maintain and manage multiple pages on different platforms (Facebook, LinkedIn, Glassdoor).
3. Monitor all digital and social analytics including website traffic, social media engagement, trends, brand awareness, and online reputation.
4. Stay up to date with the latest social media and paid media best practices and technologies.
5. Work closely with the Marketing team on campaigns, collateral, and branding to maintain the voice of the AIS brand.
6. Collaborate with cross-functional partners to create sales/marketing materials that position AIS as leaders in our space.
7. Assist with the development and execution of conference/trade shows across divisions as needed.
8. Engage with agency and vendor partners for specific marketing/sales strategies and tactics.
9. Ensure services are in compliance with professional and company policy standards.

QUALIFICATION REQUIREMENTS:

1. Track record and proven ability to prioritize, organize and effectively execute digital marketing plans.
2. Strong knowledge and experience of all different digital marketing channels, online marketing tools, and best practices.
3. Proficient computer and analytical skills – working knowledge of Microsoft Teams, PowerPoint, Excel, Adobe suite (Photoshop and Illustrator), GA4, GTM, Omniture.
4. Strong ability to communicate effectively and professionally with health care providers, patients, and various agencies/consultants.
5. Ability to work in a team environment, while also delivering independent results.

CONFIDENTIAL AND SENSITIVE INFORMATION:

Must properly control the release of proprietary and confidential information.

Steps to Apply:

Complete the required Culture Index Candidate Assessment. No application will be considered if the applicant does not follow instructions and complete the assessment as part of the application process.