Digital and Social Media Marketing Specialist

Hirebridge; Birmingham (AL); Remote; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Digital and Social Media Marketing Specialist to join their dynamic marketing team. This role is pivotal in driving brand awareness and engagement through innovative digital marketing strategies. The ideal candidate will leverage their expertise in social media management, content creation, and digital analytics to enhance the care experience for patients. With a strong commitment to quality and innovation, this position offers the opportunity to make a significant impact in the healthcare sector. If you are passionate about digital marketing and eager to contribute to meaningful projects, this could be the perfect fit for you.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

Long-term Disability Insurance

Life Insurance

401K Plan with Employer Match

Vacation Package

Remote Work Opportunity

Qualifications

• 2-4 years of experience in social media management and digital marketing.
• Strong analytical skills with experience in web analytics and SEO.

Responsibilities

• Manage digital marketing campaigns and social media distribution.
• Analyze digital and social analytics to optimize marketing strategies.

Skills

Social Media Management

Content Distribution

Digital Marketing

Analytical Skills

Project Management

Education

Bachelor's degree in marketing, communication, business, or related field

Tools

Google Ads

Google Analytics

Facebook Ads

LinkedIn Ads

Instagram

YouTube

Microsoft Teams

Adobe Suite

GA4

GTM

Job description

Digital and Social Media Marketing Specialist

AIS Healthcare is the leading provider of Targeted Drug Delivery (TDD) and Infusion Care solutions. With our diverse culture and our values around Innovation, Stewardship, and Unity, we are committed to Advancing Quality and Improving Lives. We are dedicated to doing more for our patients by providing quality products and services that enhance the entire care experience.

We offer great benefits, including health, vision and dental insurance, long-term disability insurance, life insurance, a vacation package, 401K plan with a generous employer match, remote work from home opportunity, growth, and more!

The Digital and Social Media Marketing Specialist is a strategic member of the AIS Healthcare marketing team. They are responsible for a broad range of digital and online marketing activities which include social media management, website management, email marketing, digital promotion, and SEO. They will oversee and optimize digital marketing and social media initiatives to maximize brand awareness and lead engagement and conversion through various digital channels.

Their primary duties include planning digital and social media campaigns, identifying online and social trends, and using web analytic tools to analyze the performance of marketing campaigns. Their secondary duties include supporting the marketing team in all marketing initiatives including collateral and documentation updating for sales team, customers, and healthcare accreditation.

This specialist will have a key role creating, planning, and managing AIS Healthcare’s marketing campaigns and initiatives on the web, social media, and other digital marketing platforms. They will work closely with the Senior Vice President of Marketing and key stakeholders to develop digital marketing strategies and tactics, social media planning, content generation, collateral development and updating (patient and provider), convention/society engagement, peer-to-peer activities, and similar strategic and tactical executions. In addition, this individual will field travel occasionally to further understand market developments and sales needs and relate this back to marketing ideas. This individual will assist the SVP of Marketing during the strategic planning, tactical and budget process for the associated marketing/sales projects and activities.

REQUIRED EDUCATION AND EXPERIENCE:

1. Bachelor’s degree in marketing, communication, business, or related field required.
2. 2-4 years of social media management and content distribution (including internship experience).
3. Experience in a digital marketing or advertising role.
4. Working experience with website analytics, social media platforms, SEM/SEO, and digital advertising best practices.
5. Knowledge of the latest digital marketing trends and technologies.
6. Ability to provide analytical opportunities based on performance analytics.
7. Experience in marketing/product management/sales in a commercial function of a healthcare company preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Manage all areas of digital marketing & social media distribution, including planning content calendars, scheduling content, and optimizing posts for reach and engagement.
2. Maintain and manage multiple pages on different platforms (Facebook, LinkedIn, Glassdoor).
3. Monitor all digital and social analytics including website traffic, social media engagement, and brand awareness.
4. Stay up to date with the latest social media and paid media best practices and technologies.
5. Work closely with the Marketing team on campaigns and branding to maintain the voice of AIS brand.
6. Utilize market research and other analytics to optimize strategies and messages.
7. Collaborate with cross-functional partners to create sales/marketing materials.
8. Support development of high-impact digital education and communication material.
9. Assist with the development and execution of conference/trade shows.
10. Manage collaborations with key institutions and agencies.
11. Cultivate professional relationships with key industries and individuals.
12. Develop and maintain strong knowledge of disease state and marketing tactics.
13. Engage with agency and vendor partners for marketing strategies.
14. Assist the Senior Vice President of Marketing to manage budget spend and activities.
15. Ensure services comply with professional and company policy standards.
16. Share knowledge gained with other staff members and work as a team member.
17. Always represent self in a professional and ethical manner.
18. Comply with all applicable company policies and procedures.

QUALIFICATION REQUIREMENTS:

1. Track record and proven ability to prioritize, organize and effectively execute digital marketing plans.
2. Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, Instagram, YouTube.
3. Strong knowledge and experience of various digital marketing channels and tools.
4. Proficient computer and analytical skills – working knowledge of Microsoft Teams, PowerPoint, Excel, Adobe suite, GA4, GTM.
5. Knowledge of video production and editing programs.
6. Ability to partner collaboratively with internal colleagues.
7. Strong ability to understand internal and external market environments.
8. Positive attitude, strong work ethic, and passion for managing projects.
9. Excellent organization, interpersonal, communication, and project management skills.
10. Ability to communicate effectively and professionally with healthcare providers and various agencies.
11. Ability to work in a team environment while also delivering independent results.
12. Resourceful, flexible, and well organized.
13. Demonstrate honest ethical behavior and sound judgment.
14. Ability to perform in a fast-paced, tight deadline environment.
15. Strong command of the English language; Spanish is an asset.

CONFIDENTIAL AND SENSITIVE INFORMATION:

Must properly control the release of proprietary and confidential information.

Steps to Apply:

Complete the required Culture Index Candidate Assessment. No application will be considered if the applicant does not follow instructions and complete the assessment as part of the application process.

Culture Index Candidate Assessment

AIS utilizes the Culture Index Assessment surveys to help us select the best match for our positions.

For more information on our company, please visit our website at www.aiscaregroup.com.