Healthcare Digital and Social Media Marketing Specialist

Hirebridge; Milwaukee (WI); Remote; USD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Digital and Social Media Marketing Specialist, where you'll play a vital role in enhancing brand awareness and engagement through innovative digital marketing strategies. This position offers the opportunity to manage diverse campaigns across social media platforms, optimize content for maximum reach, and collaborate with a dynamic marketing team. With a strong commitment to improving lives and advancing quality in healthcare, you'll be part of a culture that values teamwork and innovation. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401K Plan with Employer Match

Remote Work Opportunities

Vacation Package

Qualifications

• 2-4 years of experience in digital marketing and social media management.
• Proficient in using web analytic tools and digital advertising best practices.

Responsibilities

• Manage digital marketing campaigns and social media distribution.
• Analyze performance metrics and optimize marketing strategies.

Skills

Social Media Management

Digital Marketing

SEO

Analytical Skills

Project Management

Communication Skills

Education

Bachelor’s degree in marketing, communication, business, or related field

Tools

Google Ads

Google Analytics

Facebook Ads

LinkedIn Ads

Adobe Suite (Photoshop and Illustrator)

Microsoft Teams

Job description

Healthcare Digital and Social Media Marketing Specialist

AIS Healthcare is the leading provider of Targeted Drug Delivery (TDD) and Infusion Care solutions. With our diverse culture and values around Innovation, Stewardship, and Unity, we are committed to Advancing Quality and Improving Lives. We are dedicated to doing more for our patients by providing quality products and services that enhance the entire care experience.

We offer great benefits, including health, vision, and dental insurance, long-term disability insurance, life insurance, a vacation package, a 401K plan with a generous employer match, remote work from home opportunities, growth, and more!

The Digital and Social Media Marketing Specialist is a strategic member of the AIS Healthcare marketing team. They are responsible for a broad range of digital and online marketing activities, which include social media management, website management, email marketing, digital promotion, and SEO. They will oversee and optimize digital marketing and social media initiatives to maximize brand awareness and lead engagement and conversion through various digital channels.

Primary Duties:

1. Planning digital and social media campaigns.
2. Identifying online and social trends.
3. Using web analytic tools to analyze the performance of marketing campaigns.

Secondary Duties:

1. Supporting the marketing team in all marketing initiatives including collateral and documentation updating for the sales team, customers, and healthcare accreditation.

This specialist will have a key role in creating, planning, and managing AIS Healthcare’s marketing campaigns and initiatives on the web, social media, and other digital marketing platforms. They will work closely with the Senior Vice President of Marketing and key stakeholders to develop digital marketing strategies and tactics, social media planning, content generation, collateral development and updating (patient and provider), convention/society engagement, peer-to-peer activities, and similar strategic and tactical executions. In addition, this individual will field travel occasionally to further understand market developments and sales needs and relate this back to marketing ideas. This individual will assist the SVP of Marketing during the strategic planning, tactical, and budget process for the associated marketing/sales projects and activities.

REQUIRED EDUCATION AND EXPERIENCE:

1. Bachelor’s degree in marketing, communication, business, or related field required.
2. 2-4 years of social media management and content distribution (including internship experience).
3. Experience in a digital marketing or advertising role.
4. Working experience with website analytics, social media platforms, SEM/SEO, and digital advertising best practices.
5. Knowledge of the latest digital marketing trends and technologies.
6. Ability to provide analytical insights based on performance metrics.
7. Experience in marketing/product management/sales in a commercial function of a healthcare company preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Manage all areas of digital marketing & social media distribution, including planning content calendars, scheduling content, and optimizing posts for reach and engagement.
2. Maintain and manage multiple pages on different platforms (Facebook, LinkedIn, Glassdoor).
3. Monitor all digital and social analytics including website traffic, social media engagement, trends, brand awareness, and online reputation.
4. Stay up to date with the latest social media and paid media best practices and technologies.
5. Work closely with the Marketing team on campaigns, collateral, and branding to maintain the AIS brand voice.
6. Utilize market research and analytics to understand the impact of strategies, messages, and programs.
7. Collaborate with cross-functional partners to create sales/marketing materials that position AIS as leaders in our space.
8. Support the development of high-impact digital education and communication material that aligns with sales and marketing needs and brand objectives.
9. Assist with the development and execution of conference/trade shows as needed.
10. Manage and coordinate collaborations with key institutions, thought leaders, and outside consultants and agencies.
11. Cultivate professional relationships with key industries and professional groups.
12. Develop and maintain strong knowledge of disease states, clinical, scientific, and marketing/sales tactics.
13. Work closely with internal stakeholders (e.g., sales, managed care, customer service) to develop and strengthen marketing and sales offerings.
14. Engage with agency and vendor partners for specific marketing/sales strategies and tactics.
15. Assist the Senior Vice President of Marketing in managing budget spend and activities.
16. Ensure services comply with professional and company policy standards.
17. Share knowledge with other staff members and work as a team member.
18. Represent oneself in a professional and ethical manner.
19. Comply with all applicable company policies and procedures.

QUALIFICATION REQUIREMENTS:

1. Proven ability to prioritize, organize, and effectively execute digital marketing plans.
2. Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, Instagram, YouTube.
3. Strong knowledge of various digital marketing channels and tools.
4. Proficient in Microsoft Teams, PowerPoint, Excel, Adobe Suite (Photoshop and Illustrator), GA4, GTM, Omniture.
5. Knowledge of video production and editing programs.
6. Ability to partner collaboratively with internal colleagues.
7. Strong understanding of both internal and external market environments.
8. Positive attitude, strong work ethic, and passion for managing projects to completion.
9. Excellent organization, interpersonal, communication, and project management skills.
10. Ability to communicate effectively with healthcare providers, patients, and various agencies/consultants.
11. Ability to work in a team environment while delivering independent results.
12. Resourceful, flexible, and well-organized.
13. Demonstrated ethical behavior and sound judgment.
14. Ability to perform in a fast-paced, deadline-driven environment.
15. Strong command of the English language; Spanish is an asset.

CONFIDENTIAL AND SENSITIVE INFORMATION:

Must properly control the release of proprietary and confidential information.

Steps to Apply:

1. Complete the required Culture Index Candidate Assessment. No application will be considered if the applicant does not follow instructions and complete the assessment.

Culture Index Candidate Assessment

AIS recognizes how important our employees are to the success of our company. Our company thrives due to a culture of teamwork and our ability to match potential hires with positions that best utilize their natural traits and skillsets. AIS utilizes the Culture Index Candidate Assessment surveys to help us select the best match for our positions.

For more information about our company, please visit our website at www.aiscaregroup.com.