Digital and Social Media Marketing Specialist

Hirebridge; Houston (TX); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Digital and Social Media Marketing Specialist to join their dynamic marketing team. This role is pivotal in enhancing brand awareness and driving engagement through strategic digital marketing initiatives. You will manage social media platforms, oversee website content, and utilize analytics to refine marketing strategies. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for innovation. Join a company that values growth and offers a collaborative environment where your contributions can make a significant impact on patient care and marketing excellence.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401K Plan with Employer Match

Long-term Disability Insurance

Life Insurance

Vacation Package

Remote Work Opportunity

Qualifications

• 2-4 years of social media management and digital marketing experience required.
• Proficient in analytics, SEO, and digital advertising best practices.

Responsibilities

• Manage digital marketing strategies and social media distribution.
• Monitor analytics and optimize strategies for brand engagement.

Skills

Social Media Management

Content Distribution

Digital Marketing

SEO

Analytical Skills

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communication

Bachelor’s degree in Business

Tools

Google Ads

Google Analytics

Facebook Ads

LinkedIn Ads

Adobe Suite

Microsoft Teams

Job description

Digital and Social Media Marketing Specialist

AIS Healthcare is the leading provider of Targeted Drug Delivery (TDD) and Infusion Care solutions. With our diverse culture and values around Innovation, Stewardship, and Unity, we are committed to Advancing Quality and Improving Lives. We are dedicated to doing more for our patients by providing quality products and services that enhance the entire care experience.

We offer great benefits, including health, vision and dental insurance, long-term disability insurance, life insurance, a vacation package, 401K plan with a generous employer match, remote work from home opportunity, growth, and more!

The Digital and Social Media Marketing Specialist is a strategic member of the AIS Healthcare marketing team. They are responsible for a broad range of digital and online marketing activities which include social media management, website management, email marketing, digital promotion, and SEO. They will oversee and optimize digital marketing and social media initiatives to maximize brand awareness and lead engagement and conversion through various digital channels.

Essential Duties and Responsibilities:

1. Manage all areas of digital marketing & social media distribution, including planning content calendars, scheduling content, and optimizing posts for reach and engagement.
2. Maintain and manage multiple pages on different platforms (Facebook, LinkedIn, Glassdoor).
3. Monitor all digital and social analytics including website traffic, social media engagement, trends, brand awareness, and online reputation.
4. Stay up to date with the latest social media and paid media best practices and technologies.
5. Work closely with the Marketing team on campaigns, collateral, and branding to maintain the voice of AIS brand.
6. Utilize market research and other analytics to understand the impact of, and optimize, strategies, messages, and programs.
7. Collaborate with cross-functional partners to create sales/marketing materials that position AIS as leaders in our space.
8. Support identification and development of high-impact digital education and communication material that supports sales and marketing needs and brand strategic objectives.
9. Assist with the development and execution of conference/trade shows across divisions as needed.
10. Manage and coordinate collaborations with key institutions, thought leaders, and outside consultants and agencies.
11. Cultivate professional relationships with key industries, professional groups, or individuals.
12. Develop and maintain strong working knowledge of disease state, clinical, scientific and marketing/sales tactics.
13. Engage with agency and vendor partners for specific marketing/sales strategies and tactics.
14. Assist the Senior Vice President of Marketing to manage budget spend and activities.
15. Ensure services are in compliance with professional and company policy standards.
16. Share knowledge gained with other staff members and work as a team member.
17. Always represent self in a professional and ethical manner.
18. Comply with all applicable company policies and procedures.

Required Education and Experience:

1. Bachelor’s degree in marketing, communication, business, or related field required.
2. 2-4 years of social media management and content distribution (including internship experience).
3. Experience in a digital marketing or advertising role.
4. Working experience with website analytics, social media platforms, SEM/SEO, and digital advertising best practices.
5. Knowledge of the latest digital marketing trends and technologies.
6. Ability to provide analytical opportunities based on analytics performance.
7. Experience in marketing/product management/sales in a commercial function of a healthcare company preferred.

Qualification Requirements:

1. Track record and proven ability to prioritize, organize and effectively execute digital marketing plans.
2. Experience with Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, Instagram, YouTube.
3. Strong knowledge and experience of all different digital marketing channels, online marketing tools, and best practices.
4. Proficient computer and analytical skills – working knowledge of Microsoft Teams, PowerPoint, Excel, Adobe suite (Photoshop and Illustrator), GA4, GTM, Omniture. Ability to create and edit PDFs.
5. Knowledge of video production and editing programs.
6. Ability to partner collaboratively with internal colleagues and staff.
7. Strong ability to understand both internal and external market environments.
8. Positive attitude, strong work ethic, and passion for prioritizing and managing projects to conclusion on time.
9. Excellent organization, interpersonal, communication (oral, written and presentation), and project management skills.
10. Strong ability to communicate effectively and professionally with healthcare providers (including Key Opinion Leaders), patients, and various agencies/consultants.
11. Ability to work in a team environment while also delivering independent results.
12. Resourceful, flexible, and well organized.
13. Demonstrate honest ethical behavior and have sound judgment and problem-solving ability.
14. Ability to perform in a fast-paced, tight deadline, changing environment.
15. Strong command of the English language; Spanish is an asset.

Confidential and Sensitive Information:

Must properly control the release of proprietary and confidential information.

Steps to Apply:

Complete the required Culture Index Candidate Assessment. No application will be considered if the applicant does not follow instructions and complete the assessment as part of the application process.