Web Analytics Specialist (GA4 & Google Tag Manager)

Smarty, LLC; Orem (UT); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

100% paid health, dental, and life insurance premiums

Generous paid time off

401(k) retirement plan with matching

Team-building lunches and activities

Fully stocked kitchen with snacks

Job summary

Smarty, LLC is looking for a Digital Analytics Specialist to join our team in Orem, Utah. This position involves managing analytics implementation and reporting, helping convert data into actionable insights for marketing and product teams.

The ideal candidate has experience with Google Tag Manager and GA4, and enjoys transforming business questions into measurable analytics solutions. Don't miss the chance to be part of a collaborative environment focused on fun and growth.

Qualifications

• Hands-on experience with Google Tag Manager, including custom triggers and event-based tracking.
• Strong working knowledge of GA4, event modeling, parameters, and conversions.
• Experience with dashboarding and reporting tools such as GA4 or Looker.

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation.
• Configure and maintain GA4 events, parameters, and conversions.
• Design and maintain a data layer in partnership with frontend teams.

Skills

Google Tag Manager

GA4

Analytics solutions

Dashboards and reports

Analytical skills

Cross-functional communication

Project ownership

Tools

Looker

BigQuery

Job description

Digital Analytics Specialist

Location: Orem, Utah, United States

About this position

Since its founding in 2011, Smarty has become a recognized industry leader in address data intelligence. We provide enterprise‑grade SaaS solutions worldwide for address validation, geocoding, and data enrichment.

Our culture is all about creating, building, helping, and collaborating with energy and excitement. We want to enjoy our time together by being outward toward others, making appropriate efforts to master our respective crafts, and doing lots of fun things together.

Who We’re Looking For

We have an immediate opening for a Digital Analytics Specialist to join our team! This role sits at the intersection of analytics implementation and reporting. You’ll own how data is collected across our website and applications—and help turn that data into insights marketing and product teams can actually use.

You’ll work closely with frontend engineers to design and maintain a clean, reliable data layer, configure Google Tag Manager and GA4, and build dashboards and reports that help teams understand performance and behavior. This role is ideal for someone who enjoys both getting the data right and making the data useful.

This role is onsite in our Orem, UT office.

Requirements

• Hands‑on experience with Google Tag Manager (custom triggers, variables, event‑based tracking)
• Strong working knowledge of GA4, including event modeling, parameters, and conversions
• Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools)
• Strong analytical and problem‑solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross‑functionally
• Ability to take ownership of projects and see them through to completion
• Server‑side GTM or GA4 Measurement Protocol experience
• Experience with BigQuery or data warehouses
• Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.)
• Experience with consent management, GDPR, or CCPA consideration
• Did we mention having fun? Work hard, master your craft, and have fun along the way.

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation across our website and applications
• Configure, maintain, and document GA4 events, parameters, and conversions
• Design and maintain a scalable, consistent data layer in partnership with frontend teams
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it
• Identify gaps in tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, and documentation
• Continue developing your analytics, technical, and communication skills
• Maximize your growth through company‑sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others

Compensation, Benefits, and Perks

• 100% paid health, dental, and basic life insurance premiums (includes family coverage)
• Long‑term disability insurance
• Generous paid time off that increases with tenure
• 401(k) retirement plan with matching
• Employee Assistance Program
• Ongoing training for professional and career development
• Great workplace and the tools to accomplish your work
• Fully stocked kitchen with unlimited drinks and snacks
• Team‑building lunches and activities
• In‑office chiropractic services
• Many other perks, including company retreats and trips to exciting locations

We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.