Web Analytics Specialist (GA4 & Google Tag Manager)

Smarty, LLC.; Orem (UT); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

100% paid health, dental, and life insurance

Generous paid time off

401(k) retirement plan with matching

In-office chiropractic services

Team-building lunches and activities

Job summary

Smarty, LLC. in Orem, UT is seeking a Digital Analytics Specialist to oversee analytics instrumentation, utilizing Google Tag Manager and GA4, and building impactful dashboards for teams. The role involves enhancing data collection practices and ensuring data is actionable and insightful.

Benefits include comprehensive health coverage, 401(k) matching, and ongoing training. We promote a culture that emphasizes fun, collaboration, and personal growth within the fast-paced environment of SaaS solutions.

Qualifications

• Hands-on experience with Google Tag Manager and event-based tracking.
• Strong knowledge of GA4 including event modeling and parameters.
• Experience with data visualization tools for dashboards and reports.

Responsibilities

• Manage Google Tag Manager and analytics instrumentation.
• Maintain and document GA4 events and conversions.
• Build and maintain dashboards for various teams.

Skills

Google Tag Manager

GA4

Dashboard building

Analytical skills

Communication skills

Tools

BigQuery

Looker

Google Ads

Job description

Since its founding in 2011, Smarty has become a recognized industry leader in address data intelligence. We provide enterprise-grade SaaS solutions worldwide for address validation, geocoding, and data enrichment.

Digital Analytics Specialist

This role is onsite in our Orem, UT office.

This role sits at the intersection of analytics implementation and reporting. You’ll own how data is collected across our website and applications—and help turn that data into insights marketing and product teams can actually use.

You’ll work closely with frontend engineers to design and maintain a clean, reliable data layer, configure Google Tag Manager and GA4, and build dashboards and reports that help teams understand performance and behavior. This role is ideal for someone who enjoys both getting the data right and making the data useful.

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation across our website and applications
• Configure, maintain, and document GA4 events, parameters, and conversions
• Design and maintain a scalable, consistent data layer in partnership with frontend teams
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it
• Identify gaps in tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, and documentation
• Continue developing analytics, technical, and communication skills
• Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others

Requirements

• Hands‑on experience with Google Tag Manager (custom triggers, variables, event‑based tracking)
• Strong working knowledge of GA4, including event modeling, parameters, and conversions
• Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools)
• Strong analytical and problem‑solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross‑functionally
• Ability to take ownership of projects and see them through to completion
• Server‑side GTM or GA4 Measurement Protocol experience
• Experience with BigQuery or data warehouses
• Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.)
• Experience with consent management, GDPR, or CCPA consideration
• Did we mention having fun? Work hard, master your craft, and have fun along the way.

Compensation, Benefits, and Perks

• 100% paid health, dental, and basic life insurance premiums (includes family coverage)
• Long‑term disability insurance
• Generous paid time off that increases with tenure
• 401(k) retirement plan with matching
• Employee Assistance Program
• Ongoing training for professional and career development
• Great workplace and the tools to accomplish your work
• Fully stocked kitchen with unlimited drinks and snacks
• Team‑building lunches and activities
• In‑office chiropractic services
• Many other perks, including company retreats and trips to exciting locations

We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.