Digital Analytics & MarTech Business Analyst

Aquent; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Subsidized health plans

Vision plans

Dental plans

Paid sick leave

Retirement plan with match

Online training (Aquent Gymnasium)

Job summary

Aquent is partnering with a leading financial services firm to drive a multi-year digital transformation, shaping digital analytics across public web ecosystems and content platforms. You will define and deliver business and system requirements for tagging, data, measurement, and reporting, ensuring governance and end-to-end traceability across initiatives.

As a bridge between Marketing, Product, Technology, and Analytics, you will lead workshops, maintain documentation, and collaborate with

Qualifications

• 5+ years in Business Systems Analysis, Digital Product Delivery, or related experience.
• Experience writing Business Requirements Documents, Functional Requirements, Epics, features, user stories, and acceptance criteria.
• Experience supporting Agile and/or SAFe delivery environments.
• Strong analytical and problem-solving capabilities.
• Excellent facilitation and stakeholder management skills.
• Experience with tagging and measurement technologies (Adobe Analytics, Tealium, Google Analytics).
• Experience with Jira, Azure DevOps, Confluence, Miro, Figma, Excel.

Responsibilities

• Partner with stakeholders to define, document, and manage business and system requirements.
• Translate objectives into epics, features, user stories, and acceptance criteria.
• Facilitate requirements-gathering workshops and sessions across disciplines.
• Maintain requirements traceability from business objectives through implementation and reporting.
• Lead analytics, tagging, data-layer requirements across digital initiatives.
• Define tracking strategies with Analytics, Tealium, and other stakeholders.
• Create and maintain tagging specs, data dictionaries, measurement plans, and governance docs.
• Ensure requirements are reflected in development plans, testing, and production readiness.
• Support backlog refinement, sprint planning, and requirements clarification.
• Collaborate with QA/UAT to ensure testable, measurable requirements.
• Assist with defect triage, release readiness, and change-management activities.

Skills

Business analysis

Requirements gathering

Agile delivery

Facilitation

Stakeholder management

Cross-functional collaboration

Tools

Jira

Azure DevOps

Confluence

Miro

Figma

Excel

Adobe Analytics

Tealium

Google Analytics

Data Layer

Tag Management

Client-side tracking

Server-side tracking

Job description

Aquent is partnering with a leading financial services firm to drive a multi-year digital transformation, shaping digital analytics across public web ecosystems and content platforms. You will define and deliver business and system requirements for tagging, data, measurement, and reporting, ensuring governance and end-to-end traceability across initiatives.

As a bridge between Marketing, Product, Technology, and Analytics, you will lead workshops, maintain documentation, and collaborate with