Digital Analytics Leader — Marketing Data & Insights

Victoria’s Secret & Co.; New York (NY); Hybrid; USD 129,700 - 176,820; Full time

Job summary

Victoria’s Secret & Co. is seeking a Manager, Digital Analytics to join our Global Digital Analytics team in a hybrid U.S. role.

You’ll own marketing integrations and data strategy, translating campaigns into scalable measurement while coordinating with Marketing, Media, Growth, and Engineering to ensure precise execution. You will lead analytics operations, governance, and a data-driven culture across web and mobile, partnering with offshore teams, and ensuring production health and measurement

Qualifications

• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of web analytics and tag management ecosystems
• Front-end pixel implementation and JavaScript
• Back-end Conversion APIs (CAPI)
• Data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment
• Demonstrated ability to make independent, risk-aware decisions under pressure
• Experience managing teams and influencing cross-functional stakeholders
• Strong familiarity with eCommerce KPIs and digital marketing ecosystems
• Excellent communication skills (technical and business translation)
• Experience with JIRA and Agile / DevOps environments
• Product Management experience in Agile or DevOps environments
• B2C eCommerce experience (retail, beauty, fashion, apparel)
• Experience leading global or distributed analytics teams
• Proven ability to mature analytics operations and measurement frameworks

Responsibilities

• Own and lead digital analytics across marketing and media integrations
• Translate campaign strategies into scalable measurement and instrumentation plans
• Define data capture requirements for paid media, lifecycle marketing, attribution, and personalization
• Collaborate with engineering teams to ensure accurate execution
• Manage production health, release risk, and issue resolution
• Lead a global delivery model including BLR resources
• Oversee Adobe Experience Cloud strategy and implementation
• Lead front-end pixel implementations with JavaScript expertise
• Partner on back-end CAPI integrations
• Ensure accurate instrumentation through data layers and XDM schemas
• Validate and debug analytics across web and mobile apps
• Establish tagging docs, data QA, and release management practices
• Drive analytics strategy with marketing and media stakeholders
• Translate analytics concepts into business implications for decision-making
• Collaborate with Marketing, eCommerce, and CX teams
• Represent analytics in leadership forums as owner of data strategy
• Maintain vendor relationships and guide external integrations
• Directly manage and coach analysts, conducting performance reviews
• Lead distributed team development across geographies

Skills

Digital analytics

Adobe Analytics

Front-end pixel implementation

JavaScript

CAPI (Conversion API)

Data layers & XDM schemas

Leadership / team management

Agile / DevOps

E-commerce KPIs

Communication skills

Tools

Adobe Launch

Tealium

JIRA

Job description

Victoria’s Secret & Co. is seeking a Manager, Digital Analytics to join our Global Digital Analytics team in a hybrid U.S. role.

You’ll own marketing integrations and data strategy, translating campaigns into scalable measurement while coordinating with Marketing, Media, Growth, and Engineering to ensure precise execution. You will lead analytics operations, governance, and a data-driven culture across web and mobile, partnering with offshore teams, and ensuring production health and measurement