Senior Digital Analytics Leader: Data Strategy & Marketing

Victoria's Secret; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Victoria's Secret, a leading global retailer, seeks a Manager of Digital Analytics to own analytics for marketing and media integrations. You will drive data capture strategy, instrumentation plans, and measurement frameworks across a hybrid, US-based delivery model.

You will lead Adobe analytics initiatives, including AEP, CJA, Launch, and real-time data flows, partnering with Marketing, Growth, and Engineering.

Responsibilities

• Own digital analytics for marketing and media integrations.
• Translate business objectives into scalable data capture and measurement frameworks.
• Lead front-end pixel implementations and CAPI integrations.
• Establish tagging, QA, and version control standards for analytics.
• Manage a distributed team across geographies including BLR resources.

Tools

Adobe Web SDK

Adobe App SDK

Adobe Launch

Adobe Data Collection

Adobe Analytics

Adobe Experience Platform (AEP)

Customer Journey Analytics

Adobe Edge Network

Real-Time CDP

Job description

Victoria's Secret, a leading global retailer, seeks a Manager of Digital Analytics to own analytics for marketing and media integrations. You will drive data capture strategy, instrumentation plans, and measurement frameworks across a hybrid, US-based delivery model.

You will lead Adobe analytics initiatives, including AEP, CJA, Launch, and real-time data flows, partnering with Marketing, Growth, and Engineering.