Digital Analytics Lead - Student Journeys

Collin College; McKinney (TX); On-site; USD 65,000 - 80,000; Full time

Job summary

Collin College is seeking a Digital Analytics Specialist to support marketing and web communications by analyzing website performance and user behavior. You will provide actionable insights to improve student engagement and accessibility across digital platforms.

Responsibilities include managing Google Analytics/Tag Manager, building Looker Studio dashboards, evaluating admissions and financial aid journeys, and collaborating with teams to implement data-informed updates while improving SEO and

Qualifications

• Bachelor’s degree in analytics, marketing, communications, computer science, or related field; two years of digital/web analytics experience.
• Experience with web analytics platforms and data visualization tools.
• Ability to translate data into actionable insights for stakeholders.

Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities.
• Manage and maintain analytics platforms such as Google Analytics and Google Tag Manager.
• Develop dashboards and reports using Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across key student paths (admissions, financial aid, programs) to remove barriers.
• Provide actionable recommendations to improve usability, navigation, and content effectiveness.
• Collaborate with web communications and digital teams to implement data-informed updates.
• Utilize tools like Microsoft Clarity to analyze interaction patterns and identify issues.
• Support SEO efforts and keyword research to improve program discoverability.
• Assist with A/B testing and optimization to measure impact of changes.

Skills

Data interpretation

Communication

Problem solving

Interpersonal skills

Organizational skills

Insights to actions

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Looker Studio

Microsoft Clarity

Google Search Console

Job description

Collin College is seeking a Digital Analytics Specialist to support marketing and web communications by analyzing website performance and user behavior. You will provide actionable insights to improve student engagement and accessibility across digital platforms.

Responsibilities include managing Google Analytics/Tag Manager, building Looker Studio dashboards, evaluating admissions and financial aid journeys, and collaborating with teams to implement data-informed updates while improving SEO and