Digital Marketing Analytics Lead

California State University-San Bernardino; San Bernardino (CA); On-site; USD 66,000 - 96,000; Full time

Job summary

California State University, San Bernardino's Marketing and Communications (MarCom) division seeks a Digital Marketing Analytics Specialist to advance data-driven decision making across web, email, CRM, and other digital platforms. This role analyzes campaign performance, designs dashboards, and collaborates with cross-functional teams to optimize enrollment marketing and student engagement.

Reporting to the Director of Marketing & Brand Management, the specialist applies advanced analytics,

Qualifications

• Bachelor’s degree in a related field and four years of relevant experience.
• Advanced knowledge of marketing analytics, reporting, and lifecycle marketing.
• Experience building dashboards and data visualizations with Google Analytics, Looker Studio, and GTM.
• Familiarity with CRM platforms and enrollment marketing is a plus.

Responsibilities

• Independently analyzes marketing analytics and reporting to evaluate campaign effectiveness.
• Develops dashboards and data visualizations to support data-informed decisions.
• Establishes and tracks KPIs across email, CRM, web analytics, and campaigns.
• Collaborates with enrollment-focused units and digital teams to optimize lifecycle marketing.

Skills

Marketing analytics

Data visualization

A/B testing

CRM analytics

SEO/SEM analytics

Tag management

SQL basics

Education

Bachelor’s degree

Tools

Google Analytics

Looker Studio

Google Tag Manager

CRM platforms

Job description

California State University, San Bernardino's Marketing and Communications (MarCom) division seeks a Digital Marketing Analytics Specialist to advance data-driven decision making across web, email, CRM, and other digital platforms. This role analyzes campaign performance, designs dashboards, and collaborates with cross-functional teams to optimize enrollment marketing and student engagement.

Reporting to the Director of Marketing & Brand Management, the specialist applies advanced analytics,