Digital Analyst

Collin College; McKinney (TX); On-site; USD 65,000 - 80,000; Full time

Job summary

Collin College is seeking a Digital Analytics Specialist to support marketing and web communications by analyzing website performance and user behavior. You will provide actionable insights to improve student engagement and accessibility across digital platforms.

Responsibilities include managing Google Analytics/Tag Manager, building Looker Studio dashboards, evaluating admissions and financial aid journeys, and collaborating with teams to implement data-informed updates while improving SEO and

Qualifications

• Bachelor’s degree in analytics, marketing, communications, computer science, or related field; two years of digital/web analytics experience.
• Experience with web analytics platforms and data visualization tools.
• Ability to translate data into actionable insights for stakeholders.

Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities.
• Manage and maintain analytics platforms such as Google Analytics and Google Tag Manager.
• Develop dashboards and reports using Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across key student paths (admissions, financial aid, programs) to remove barriers.
• Provide actionable recommendations to improve usability, navigation, and content effectiveness.
• Collaborate with web communications and digital teams to implement data-informed updates.
• Utilize tools like Microsoft Clarity to analyze interaction patterns and identify issues.
• Support SEO efforts and keyword research to improve program discoverability.
• Assist with A/B testing and optimization to measure impact of changes.

Skills

Data interpretation

Communication

Problem solving

Interpersonal skills

Organizational skills

Insights to actions

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Looker Studio

Microsoft Clarity

Google Search Console

Job description

We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.

Job Summary:

Support marketing and web communications efforts by analyzing website performance and user behavior to inform strategic improvements. Play a key part in enhancing the effectiveness of the college’s digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals.

Required Qualifications:

Essential Duties and Responsibilities

• Analyze website performance, user behavior, and engagement metrics to identify trends and opportunities for improvement.
• Manage and maintain web analytics platforms such as Google Analytics and Google Tag Manager.
• Develop and maintain dashboards and reports using tools such as Looker Studio to communicate insights to stakeholders.
• Evaluate user journeys across key student pathways, including admissions, financial aid, and academic programs, to identify barriers to task completion.
• Provide actionable recommendations to improve website usability, navigation, and content effectiveness.
• Collaborate with web communications team to prioritize and implement data-informed content updates.
• Partner with the Digital Communications team to support improvements in usability, accessibility, and overall user experience.
• Utilize user behavior tools such as Microsoft Clarity to analyze interaction patterns and identify usability issues.
• Conduct keyword research and support search engine optimization (SEO) strategies to improve discoverability of programs and services.
• Support A/B testing and optimization efforts to evaluate the effectiveness of website changes and digital campaigns.
• Measure and report on the impact of website updates and strategic initiatives.
• Provide insights and recommendations to support digital marketing and communication strategies.
• Ensure compliance with all applicable laws and institutional standards related to digital communications and data usage.

Supplemental Functions

• Perform other duties as assigned.
• Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Knowledge, Skills and Abilities

• Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager
• Knowledge of data visualization and reporting tools such as Looker Studio
• Knowledge of SEO principles, digital marketing concepts, user behavior analysis, and tools such as Google Search Console
• Skill in analyzing and interpreting complex data sets
• Skill in problem-solving and critical thinking
• Skill in interpersonal relations
• Organizational skills
• Ability to translate data into actionable insights and recommendations
• Ability to communicate effectively with both technical and non-technical audiences
• Ability to establish and maintain effective working relationships

Physical Demands, Working Conditions and Physical Effort

Sedentary Work - Exerting up to 10 pounds of force occasionally, a negligible amount of force frequently, and/or constantly having to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.

Requirements

Bachelor’s degree in analytics, marketing, communications, computer science, or a related field from an accredited institution and two (2) years of experience in digital analytics, web analytics, or a related field.

**This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.**

The above description is an overview of the job. It is not intended to be an all-inclusive list of duties and responsibilities of the job as duties and responsibilities may change with business needs. Collin College reserves the right to add, change, amend, or delete portions of this job description at any time, with or without notice. Reasonable accommodations may be made by Collin College in its discretion to enable individuals with disabilities to perform the essential functions.

Required & Preferred Qualifications (if applicable):

The intent of this job description is to provide a representative summary of the types of duties and responsibilities that will be required of the positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented in this description. Fair Labor Standards Act (exempt/non-exempt) is designated by position. The employer actively supports Americans with Disabilities Act and will consider reasonable accommodations.

***This is a Security Sensitive position. Therefore, candidates will be subject to a criminal background check.***

Compensation Type:

Employment Type:

Full time

Hiring Minimum

$65,420.00

Hiring Maximum

$79,780.50

Compensation is determined based on experience. **Application submission deadline is 12am of the date listed.**

08/28/2026

Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.