Web Analytics & UX Insights Specialist

Collin College; United States; On-site; USD 65,000 - 80,000; Full time

Job summary

Collin College is seeking a Web Analytics Analyst to support marketing and web communications by analyzing website performance and user behavior. You will generate actionable insights to improve student engagement, accessibility, and the effectiveness of digital platforms.

Responsibilities include managing Google Analytics, Google Tag Manager, Looker Studio dashboards, and user journey analysis across admissions, financial aid, and academic programs.

Qualifications

• Bachelor’s degree in analytics, marketing, communications, computer science, or related field and two years in digital analytics.
• Experience with web analytics platforms and data visualization tools.
• Ability to translate data into actionable recommendations for non-technical audiences.

Responsibilities

• Analyze website performance and user behavior to identify trends and opportunities.
• Manage Google Analytics and Google Tag Manager implementations.
• Develop dashboards and reports using Looker Studio to communicate insights.
• Evaluate user journeys across admissions, financial aid, and programs to remove barriers.
• Provide recommendations to improve usability, navigation and content effectiveness.
• Collaborate with web communications to implement data-informed updates.
• Support SEO efforts and keyword research for program discoverability.
• Assist with A/B testing and optimization of website changes.

Skills

Google Analytics

Google Tag Manager

Looker Studio

SEO principles

Data analysis

Communication skills

Interpersonal skills

Organization

Problem solving

Stakeholder communication

Education

Bachelor’s degree in analytics/related field

Tools

Looker Studio

Google Analytics

Google Tag Manager

Microsoft Clarity

Google Search Console

Job description

Collin College is seeking a Web Analytics Analyst to support marketing and web communications by analyzing website performance and user behavior. You will generate actionable insights to improve student engagement, accessibility, and the effectiveness of digital platforms.

Responsibilities include managing Google Analytics, Google Tag Manager, Looker Studio dashboards, and user journey analysis across admissions, financial aid, and academic programs.